How to Activate Promote on TikTok

Want to boost your TikTok videos and reach a wider audience? The “Promote” feature on TikTok is designed exactly for that, allowing you to turn your organic content into paid ads. But how do you activate it?
Let’s dive in, but here’s the twist: activating TikTok Promote isn’t as straightforward as you might think. There are a few key steps you need to follow, but if you get it right, your content can skyrocket.

The first thing to note is that TikTok’s Promote feature is available to most users, but you may need a few basics in place. For instance, you must have a TikTok Business or Creator account. This is crucial because regular TikTok accounts won't have access to the feature. Don't worry, though—switching to a Business or Creator account is free and simple.

Now, let's move onto the exciting part: Activating Promote.

Step 1: Switch to a TikTok Business or Creator Account

If you're not already using a Business or Creator account, this is your first step. To switch, go to your profile, click on the three lines in the top right corner (Menu), and then select "Manage account." From here, choose "Switch to Business Account" or "Creator Account." The interface will guide you through the necessary steps, which takes less than a minute.

Step 2: Select the Video You Want to Promote

Once you've set up your Business or Creator account, go to your TikTok profile and select the video you want to promote. Choose wisely—this should be a video that already has good engagement, as it will likely perform better when promoted. Tap on the video, and you'll see the "Promote" button at the bottom of the screen. If you don't see it, you might need to update your TikTok app to the latest version.

Step 3: Define Your Promotion Objective

TikTok gives you a few objectives for your promotion:

• More Views: This option is perfect if you want more people to see your content.
• More Website Visits: If you have a website or a product to promote, this is your go-to choice.
• More Followers: Trying to build your audience? This objective is designed to help you gain followers quickly.

Choosing the right objective is critical because it defines how TikTok will optimize your promotion. For instance, if you select "More Website Visits," TikTok will focus on users who are more likely to visit external websites.

Step 4: Set Your Target Audience

This is where things get interesting. You can let TikTok automatically target an audience for you, based on the behavior of users who already engage with your content. However, if you have a specific audience in mind, you can manually set the following:

• Location
• Age range
• Gender
• Interests

Defining your target audience ensures that your promotion reaches the right people. For example, if you’re promoting a fashion product, you'd want to target users interested in fashion, style, and beauty. Keep in mind that a well-defined audience can lead to better results and a higher return on investment (ROI).

Step 5: Set Your Budget and Duration

Now it’s time to set how much you’re willing to spend on promoting your content. TikTok gives you flexibility here. You can select the amount you want to invest, and TikTok will show you the estimated reach based on that budget.

• Daily budget: How much you want to spend per day.
• Total budget: The total amount you're willing to spend over the campaign’s duration.

Next, choose how long you want the promotion to run. TikTok allows you to promote your video for a minimum of one day up to a maximum of 7 days or more, depending on your campaign goal.

A pro tip: Start with a smaller budget and shorter duration to test the waters. You can always extend the campaign if it’s performing well.

Step 6: Review and Confirm

Before your campaign goes live, TikTok will give you a summary of your promotion settings. Double-check everything—your objective, target audience, budget, and duration—then click “Start Promotion.”

That’s it! Your promotion will be reviewed by TikTok, which usually takes a few minutes, and once approved, your video will start reaching a broader audience.

Monitor Your Results

While your promotion is live, you can track its performance under the “Promote” tab in your TikTok profile. You’ll be able to see metrics like views, clicks, and engagement, giving you insights into whether your campaign is hitting its objectives.

Optimizing Your Next Promotion:
Once your promotion ends, take some time to analyze its performance. Look at the data to see which audience demographics engaged the most and how your budget affected the results. You can use these insights to refine your strategy for future promotions.

Lastly, don’t forget to engage with the new audience your promotion brings in. Responding to comments, liking responses, and even following back can help you build long-term relationships with your new followers.

In short, activating the Promote feature on TikTok is a simple yet powerful way to amplify your content and achieve your goals, whether it’s getting more views, followers, or website visits. With the right approach, your TikTok presence can grow exponentially.