How to Add Music to Your TikTok Business Account

Adding music to your TikTok business account is a strategic move that can elevate your content and increase engagement. Here’s a comprehensive guide on how to add music to your TikTok business account, step by step.

Understanding TikTok’s Music Policy for Business Accounts

Before diving into the process, it's crucial to understand TikTok’s policy regarding music for business accounts. Unlike personal accounts, business accounts have access to a limited library of music due to licensing restrictions. However, you can still use TikTok's in-built features to add engaging audio to your videos.

Step-by-Step Guide to Adding Music

1. Log In to Your TikTok Business Account

• Open the TikTok app on your mobile device.
• Tap on the "Profile" icon at the bottom right corner of the screen.
• Log in using your business account credentials.

2. Create or Upload Your Video

• Tap on the “+” button at the bottom center of the screen to start creating a new video.
• You can either record a new video or upload an existing one from your gallery.

3. Access the Music Library

• After recording or selecting your video, tap on the “Sounds” icon at the bottom of the screen.
• This will open TikTok’s music library. Here, you can browse popular tracks, trending sounds, or search for specific music.

4. Search for Music

• Use the search bar at the top of the “Sounds” page to find a specific song or sound.
• You can also browse through categories like “Popular,” “New Releases,” or “For You” to discover trending music.

5. Select Your Music

• Tap on the song or sound you want to use.
• You will be directed to a page where you can preview the track.
• Once you’ve selected a track, tap the “Checkmark” icon to add it to your video.

6. Adjust the Music

• After adding the music, you can adjust which part of the song you want to use.
• Use the trimming tools to select the exact portion of the song that fits your video.

7. Finalize Your Video

• After adjusting the music, you can continue editing your video by adding text, effects, and stickers.
• Tap “Next” to proceed to the posting page.

8. Post Your Video

• Add a caption, hashtags, and choose your privacy settings.
• Tap “Post” to share your video with music on TikTok.

Additional Tips for Business Accounts

**1. Leverage TikTok’s Commercial Music Library

For business accounts, TikTok offers a commercial music library that provides access to a broader range of music tracks. You might need to subscribe or pay a licensing fee for premium access, depending on your needs.

**2. Use Music to Enhance Branding

Incorporate music that aligns with your brand’s identity and message. Consistent use of specific tracks can help build brand recognition and loyalty.

**3. Track Performance

Monitor the performance of your videos to see which music tracks are resonating most with your audience. TikTok’s analytics tools can provide insights into engagement metrics.

Common Issues and Troubleshooting

**1. Limited Music Selection

If you find that the available music is too limited, consider using royalty-free music or collaborating with musicians to create original tracks.

**2. Licensing Issues

Ensure that you comply with TikTok’s licensing agreements to avoid potential copyright issues. If you use third-party music, make sure you have the proper rights to use it.

**3. Technical Problems

If you encounter technical issues while adding music, try restarting the app or updating it to the latest version. For persistent issues, contact TikTok’s support team.

Conclusion

Adding music to your TikTok business account is a powerful way to enhance your content and engage with your audience. By following these steps and utilizing TikTok’s features effectively, you can create compelling videos that capture attention and drive success for your brand.