How to Add a Product Link on TikTok Video

Adding product links to TikTok videos is a great way to promote products and drive traffic to your e-commerce site. To add a product link to your TikTok video, follow these steps:

1. Create a TikTok Business Account: To add product links, you need a TikTok Business account. If you don't have one, you can easily switch to a Business account in your profile settings.

2. Prepare Your Product Link: Make sure you have a URL that directs users to the product page on your website or an online store. This link should be short and user-friendly.

3. Upload Your Video: Create and upload a video that features the product you want to promote. Ensure the video is engaging and highlights the product's features effectively.

4. Add a Product Link:

   • After uploading your video, go to the “Edit” screen.
   • Look for the “Add Link” option. This is usually found in the settings or description area of the video.
   • Paste the product link into the designated field. TikTok may allow you to add a clickable link directly in the video description or through a specific “Shop” feature, depending on your account's features.

5. Add a Call to Action: To increase the chances of users clicking on your link, include a clear call to action in your video. For example, you could say, “Click the link in the description to buy this amazing product!”

6. Monitor Performance: After adding the link, keep track of your video’s performance using TikTok’s analytics tools. This will help you understand how well your link is performing and make adjustments if necessary.

Additional Tips:

• Link in Bio: If you can't add a clickable link directly in the video, use the link in your bio. Make sure to update the bio link to direct viewers to the product page.
• Engage with Your Audience: Respond to comments and questions about the product to build trust and encourage more clicks on your link.
• Track Your Results: Use tools like UTM parameters to track the effectiveness of your product links and understand which videos drive the most traffic.

By following these steps, you can effectively add product links to your TikTok videos and boost your product's visibility.