How to Add Product Links to TikTok

Adding product links to your TikTok videos can help drive sales and connect your audience with products they might love. To make it easy, here’s a step-by-step guide on how to add product links to TikTok:

1. Create a TikTok Business Account: First, you need a TikTok Business Account to access the features required for adding product links. If you don't have one, go to the TikTok app, tap on your profile icon, and switch to a Business Account in the settings.

2. Link Your TikTok to an E-Commerce Platform: TikTok allows integration with various e-commerce platforms like Shopify, WooCommerce, and BigCommerce. You'll need to connect your e-commerce store to TikTok. Go to the "Business Center" on your TikTok account, select "E-Commerce," and follow the instructions to link your store.

3. Set Up a Product Catalog: Once your e-commerce store is connected, you need to set up a product catalog. This involves uploading product details such as names, descriptions, prices, and images. Make sure all the information is accurate and up-to-date to provide a smooth shopping experience for your viewers.

4. Create a TikTok Video: When you're ready to post a new video, you can now add product links. Create engaging and high-quality content that showcases your products. Be sure to follow TikTok’s content guidelines to ensure your video gets maximum visibility.

5. Add Product Links to Your Video: After uploading your video, tap on the "Add Link" button. Select the product you want to link from your catalog. TikTok will generate a clickable link that viewers can tap to purchase the product directly.

6. Promote Your Video: Once your video is live with product links, promote it to reach a wider audience. Use TikTok’s promotional tools or collaborate with influencers to boost visibility. Engaging with your audience through comments and direct messages can also drive more traffic to your product links.

7. Track Performance: Use TikTok’s analytics tools to monitor the performance of your videos with product links. Check metrics such as views, clicks, and conversions to see how well your links are performing and make necessary adjustments to your strategy.

By following these steps, you can effectively add product links to your TikTok videos, making it easier for your audience to shop directly from your content. Keep your videos engaging and your links accurate to maximize your success on the platform.