How to Add Product Links to Your TikTok Videos

Adding product links to your TikTok videos can be a game-changer for driving traffic and boosting sales. Here’s a step-by-step guide to help you integrate product links effectively:

1. Switch to a Business Account
   Before you can add product links, you need to have a TikTok Business account. If you don’t have one, follow these steps to switch:

   • Open the TikTok app and go to your profile.
   • Tap on the three dots in the top right corner to access settings.
   • Select “Manage account” and then “Switch to Business Account.”
   • Choose the category that best fits your content and complete the setup.

2. Join the TikTok Shopping Program
   To add product links, you must be part of the TikTok Shopping program. Ensure you meet the eligibility criteria, which typically includes having a certain number of followers and meeting other TikTok guidelines. Apply through the TikTok Seller Center or partner with a TikTok-approved third-party service.

3. Link Your E-commerce Store
   After joining TikTok Shopping, link your e-commerce store to your TikTok account. Follow these steps:

   • Go to the TikTok Seller Center or your chosen third-party service’s dashboard.
   • Navigate to the “Store Settings” or “Integrations” section.
   • Connect your e-commerce store by providing the required credentials and permissions.

4. Create a TikTok Video
   Start by creating a TikTok video that highlights the product you want to link. Ensure the video is engaging and relevant to your audience. Use popular music, effects, and hashtags to increase visibility.

5. Add Product Links to Your Video

   • Once your video is edited and ready, tap on the “Post” button.
   • On the posting page, you’ll see an option to “Add Link” or “Tag Product.”
   • Tap on this option and select the product you want to link from your connected e-commerce store.
   • Add a call-to-action in your video description to encourage viewers to click the link.

6. Monitor Performance and Adjust
   After posting, track the performance of your video and product link. Use TikTok’s analytics tools to see how many clicks and conversions your link is generating. Based on the data, adjust your strategy to improve results.

By following these steps, you can effectively add product links to your TikTok videos and drive traffic to your online store.