How to Add a Shop Now Button on TikTok

TikTok has become a popular platform for businesses and influencers to promote products and engage with their audience. One effective way to drive sales and increase conversions is by adding a "Shop Now" button to your TikTok profile. This button allows users to quickly access your online store and make purchases directly. In this guide, we'll walk you through the steps to add a "Shop Now" button on TikTok, so you can start benefiting from this powerful feature.

1. Ensure Your Account Is Eligible Before you can add a "Shop Now" button, make sure your TikTok account meets the eligibility criteria. TikTok's shopping features are generally available for business accounts and creators who have partnered with e-commerce platforms. If you don’t have a business or creator account, you’ll need to switch from a personal account.

2. Set Up a TikTok Business Account If you haven't already, you need to set up a TikTok Business account. To do this:

• Open the TikTok app and go to your profile.
• Tap on the three dots (or lines) in the top right corner to open settings.
• Select “Manage account” and then “Switch to Business Account”.
• Follow the prompts to set up your business account, including selecting your business category and entering your contact information.

3. Link Your E-Commerce Platform TikTok supports integration with various e-commerce platforms like Shopify, WooCommerce, and BigCommerce. To link your e-commerce platform:

• Go to your TikTok profile and tap on the "Edit profile" button.
• Scroll down to “Shopping” and select “Connect Your Store”.
• Choose your e-commerce platform and follow the instructions to link your store. This usually involves logging into your e-commerce account and granting TikTok permission to access your store data.

4. Create a Product Catalog Once your e-commerce platform is linked, you need to create a product catalog. This catalog will be used to display products directly on TikTok.

• Go to your TikTok Business Center and select “Product Catalog”.
• Follow the instructions to import your product data from your e-commerce platform. Ensure that your product images, descriptions, and prices are up-to-date.

5. Add the "Shop Now" Button to Your Profile With your e-commerce platform linked and product catalog set up, you can now add the "Shop Now" button.

• Go back to your TikTok profile and tap on “Edit profile”.
• Scroll down to the “Website” section.
• Enter the URL of your online store or a specific product page.
• Save your changes.

6. Promote Your Shop Now Button To make the most of your new "Shop Now" button, promote it to your audience. You can create engaging TikTok videos that showcase your products and encourage viewers to click the button. Use TikTok’s features like hashtags, challenges, and duets to increase visibility.

7. Monitor Performance Keep track of how well your "Shop Now" button is performing. TikTok provides analytics tools that can help you understand how many people are clicking on the button and making purchases. Use this data to adjust your strategy and optimize your approach.

By following these steps, you can effectively add a "Shop Now" button to your TikTok profile and start driving traffic to your online store. This feature can help boost sales and enhance your overall TikTok marketing strategy.