How to Add a Showcase to Your TikTok Profile

Imagine this: You're scrolling through TikTok and you come across a profile that instantly captivates you. The videos are great, sure, but there's something else – a showcase of curated content, neatly organized and displayed at the top of their profile. This is the moment where you realize you want that on your TikTok profile, too. But how do you get there? Well, it’s simpler than you think, and by the time you finish reading this, you'll be more than ready to add that eye-catching showcase to your TikTok presence.

What is a TikTok Showcase and Why Does It Matter?

Before we dive into the how-to part, let’s first understand what a showcase is. Think of it as the front window of a store – a way to highlight your best or most relevant content right at the top of your TikTok profile. Your followers and potential new viewers get an instant taste of what you're all about without needing to scroll through dozens of videos.

This feature helps creators to emphasize specific trends, challenges, or themes they're passionate about. Moreover, if you're aiming to collaborate with brands or grow your audience, a well-crafted showcase can be a powerful branding tool.

Now that you’re clear on why the showcase matters, let’s tackle how to actually add one.

Step 1: Open Your Profile and Navigate to the Edit Profile Section

The first step is to access your TikTok profile. Once you're on your profile page, look for the “Edit Profile” button. It's typically located near your profile picture and username. This is where the magic happens.

In the Edit Profile section, you'll see various customization options. Scroll until you find the option to "Add Showcase". Keep in mind, this feature is being gradually rolled out, so if you don’t see it immediately, your account might not have it just yet. TikTok tends to make these features widely available after initial testing phases.

Step 2: Select the Content You Want to Feature

Once you’ve found the "Add Showcase" button, TikTok will prompt you to choose which videos you want to highlight. You can select up to five of your TikToks to display at the top of your profile. Think carefully here – this is your chance to showcase your most engaging, viral, or creative content.

Step 3: Curate and Organize Your Showcase

It’s not just about picking five random videos – you need to curate them. For example, you might want to display videos that all share a similar theme, challenge, or trend. If you’re a food blogger, you might feature your best cooking hacks. If you’re into fitness, perhaps showcase different workout routines.

The best way to approach this is by asking yourself, "What do I want new viewers to know about me?" Your showcase should answer that question instantly.

Step 4: Make it Visually Appealing

This is an overlooked aspect, but it’s key. Visual cohesion matters a lot on platforms like TikTok. Consider choosing videos that have consistent lighting or color schemes so that when displayed together, they look aesthetically pleasing.

Once you’ve selected and organized your content, hit the “Save” button, and your showcase will be live on your profile.

Bonus Tip: Update Regularly

One of the smartest things you can do is update your showcase regularly. Trends come and go quickly on TikTok, and your best-performing videos today might not be relevant tomorrow. If you want to keep your profile fresh and engaging, rotate new content into your showcase every few weeks. This will give returning viewers a reason to check back and see what’s new.

What If You Don’t Have the Feature Yet?

It’s frustrating when you hear about a cool new feature, only to find out it’s not available for you yet. But don’t worry – TikTok is notorious for rolling out features incrementally. Here’s what you can do in the meantime:

• Optimize your existing content: Even if you can’t add a showcase yet, you can still pin a few of your top videos to the top of your profile.
• Stay updated: Make sure your app is always up to date by enabling automatic updates on your phone. That way, you'll be one of the first to receive new features when they're released.

Showcase vs. Pinned Videos: What’s the Difference?

By now, you might be wondering how a showcase differs from simply pinning a few videos to the top of your profile. Pinned videos are static – you can only pin up to three, and they stay in a single row. A showcase, on the other hand, is more customizable and dynamic. You can feature up to five videos, but they appear in a more prominent and visually engaging format.

Moreover, a showcase is designed to look like an intentional curation of content, while pinned videos might just be your most recent highlights. If you’re aiming to build a brand or grow your audience, a showcase gives you more control over your profile's appearance.

The Future of TikTok Features: What’s Next?

TikTok is constantly evolving, and the introduction of features like showcases indicates a shift toward more personalized profiles. As the app continues to grow, expect to see even more ways to customize and curate your profile. Whether that’s through additional showcase features, integration with TikTok Shopping, or other content-focused updates, it’s clear that TikTok is paying attention to creators who want more control over their profile presentation.

In fact, we could very well see TikTok adopting more professional and polished tools for creators, similar to Instagram’s "Shop" feature or YouTube's channels. This means that staying on top of updates is crucial if you want to remain competitive on the platform.

Final Thoughts

Adding a showcase to your TikTok profile is a small but impactful step that can significantly improve how visitors perceive your content. It’s all about creating a first impression that sticks. When someone lands on your profile, they should immediately understand your brand, style, and content. By taking the time to curate and organize your videos, you're giving your profile the professional touch it needs to stand out.

So, what are you waiting for? Dive into your TikTok settings, add that showcase, and start showcasing your best work today!