How to Add More Than One Product Link on TikTok

TikTok has become a powerful platform for e-commerce, allowing users to discover and purchase products directly through videos. As a content creator or business, you may want to promote multiple products within a single TikTok video. Fortunately, TikTok offers various features that make this possible. In this article, we’ll explore how to add more than one product link on TikTok, ensuring that your audience can easily access and purchase the items you showcase.

1. Use TikTok’s Shopping Feature

TikTok’s Shopping feature is designed to allow businesses and creators to sell products directly through their profiles and videos. To add more than one product link, you can create a collection of products that viewers can browse and purchase from.

Steps to Add Multiple Product Links Using TikTok Shopping:

1. Set Up TikTok Shopping: To get started, you need to have a TikTok Business account and be approved for TikTok Shopping. Once approved, you can link your e-commerce store (like Shopify) to your TikTok account.

2. Create a Product Catalog: Upload your products to the TikTok Shopping platform. You can organize these products into collections, which makes it easier for viewers to navigate through different items.

3. Add Products to Your Video: When creating a video, you can tag multiple products from your catalog. This will allow viewers to click on the product tags and be redirected to the purchase page.

4. Utilize the Product Links in Bio: While TikTok Shopping is the most direct way to add multiple product links, you can also include a link to your online store or a specific collection page in your bio. This can serve as an additional gateway for users to access multiple products.

2. Use Third-Party Link Aggregators

If you do not have access to TikTok Shopping or prefer an alternative method, using third-party link aggregators is a great option. These services allow you to create a landing page with multiple product links, which can then be added to your TikTok bio.

Popular Link Aggregators:

• Linktree: Allows you to create a customizable landing page with multiple links. You can add product links, your website, social media profiles, and more.
• Lnk.Bio: Similar to Linktree, but with additional customization options and the ability to add unlimited links.
• Beacons: Focuses on e-commerce, allowing you to showcase products, services, and other content in a visually appealing way.

Steps to Use Link Aggregators:

1. Create an Account: Sign up for a service like Linktree, Lnk.Bio, or Beacons.
2. Add Your Product Links: Input the URLs of the products you want to promote. You can also add descriptions, images, and custom titles for each link.
3. Copy the Link to Your TikTok Bio: Once your landing page is set up, copy the generated link and paste it into your TikTok bio. Viewers can then click on this link to access multiple products.

3. Include Links in Video Descriptions and Comments

TikTok allows you to include links in video descriptions and comments, though these links are not clickable. However, you can still direct viewers to your bio where they can find clickable links.

Best Practices:

• Shorten URLs: Use URL shorteners like Bitly to create more manageable and memorable links.
• Direct Viewers to Your Bio: In your video, mention that clickable links are available in your bio. You can say this verbally, use text overlays, or include it in the video description.
• Pin Comments: If you’re promoting multiple products, consider pinning a comment with the links or instructions on how to access them.

4. Utilize TikTok Ads

TikTok Ads allow you to promote multiple products through carousel ads, where viewers can swipe through different items and click on the one they’re interested in.

Types of TikTok Ads:

• Carousel Ads: Allow you to showcase multiple products within a single ad. Each product can have its own link, directing users to the purchase page.
• In-Feed Ads: These appear in the user’s feed and can include multiple product links within the ad content.

Steps to Create a TikTok Ad with Multiple Product Links:

1. Access TikTok Ads Manager: Set up your TikTok Ads account if you haven’t already.
2. Create an Ad Campaign: Choose the ad format that allows for multiple links, such as Carousel Ads.
3. Upload Your Products: Add your product images, descriptions, and links to the ad.
4. Launch Your Ad: Once your ad is live, monitor its performance and make adjustments as needed.

Conclusion

Adding more than one product link on TikTok is a valuable strategy for maximizing your e-commerce potential on the platform. Whether you use TikTok Shopping, third-party link aggregators, or TikTok Ads, the key is to make it easy for your audience to find and purchase the products you’re promoting. By following the steps outlined in this article, you can effectively showcase multiple products, increase your sales, and grow your presence on TikTok.