How to Get Music on TikTok Business Account

Getting music onto your TikTok business account is a great way to enhance your content and engage with your audience. Music plays a crucial role in creating captivating TikTok videos and can significantly boost your reach and interaction rates. This guide will walk you through the steps to access and use music on your TikTok business account.

Step 1: Verify Your Account Type
Before you can add music to your videos, ensure that your TikTok account is indeed a business account. Business accounts on TikTok have specific features and limitations compared to personal accounts. You can check your account type by navigating to your profile, tapping on the three dots in the top right corner, and selecting "Manage account." If you're not yet on a business account, you might need to switch from a personal account by following TikTok's prompts to upgrade.

Step 2: Access the Music Library
TikTok provides a vast library of music and sound effects that you can use in your videos. However, business accounts have restricted access compared to personal accounts. To find the music library, open the TikTok app and tap on the "+" icon to create a new video. Once you're in the video creation screen, tap on the "Sounds" icon at the top of the screen. This will open the music library where you can browse and search for tracks.

Step 3: Choose Music for Your Content
In the music library, you'll find a range of genres, moods, and trending tracks. Select a song that fits your video content and brand identity. You can preview tracks before adding them to ensure they match your video's theme. Note that some popular tracks might not be available for business accounts due to licensing restrictions. Instead, consider using royalty-free music or tracks provided by TikTok's music partners.

Step 4: Add Music to Your Video
Once you've selected a track, you can adjust it to fit your video's length and timing. Tap on the selected track, and you'll be taken to a screen where you can trim and align the music with your video clips. This step is crucial for creating a seamless and professional-looking video. Ensure the music enhances the visual content and does not overpower it.

Step 5: Use Third-Party Music Services
If you encounter limitations with TikTok's built-in music library, consider using third-party music services that offer royalty-free music. Platforms like Epidemic Sound, Artlist, and Soundstripe provide high-quality tracks that can be used in your videos. Download the music from these services and use video editing software to add it to your TikTok videos before uploading them.

Step 6: Adhere to TikTok’s Guidelines
TikTok has specific guidelines regarding music usage. Ensure that you comply with TikTok's terms of service and copyright policies. Unauthorized use of copyrighted music can lead to your content being muted or removed, and in severe cases, your account could be suspended.

Step 7: Analyze Performance
After posting your video, monitor its performance to see how the music affects engagement. TikTok's analytics tools can help you track views, likes, and shares. Use this data to refine your music choices and improve future content.

Troubleshooting Common Issues

1. Music Not Available: If you can't find a specific track, it might be restricted for business accounts. Try searching for alternatives or use royalty-free music.
2. Audio Quality Issues: Ensure that the music volume is balanced and doesn't overshadow your video's main audio or voiceover.
3. Licensing Conflicts: Always verify that the music you use complies with TikTok's licensing agreements to avoid potential issues.

By following these steps, you can effectively integrate music into your TikTok business account and create engaging content that resonates with your audience. Music is a powerful tool for brand storytelling, and leveraging it correctly can enhance your TikTok presence and drive better engagement with your business content.