How to Add a Product to Your TikTok Video

Adding a product to your TikTok video can boost engagement and drive sales, making it a powerful tool for creators and brands. Here’s a step-by-step guide to help you add products seamlessly:

1. Create Your TikTok Video: Start by creating your video content. Make sure it’s engaging and aligns with the product you want to feature.

2. Open TikTok’s Editing Tools: Once your video is ready, tap on the “+” icon to start a new post or select an existing video to edit.

3. Access the “Add Product” Feature: TikTok has integrated shopping features for eligible accounts. To add a product, tap on the “Shopping” icon or look for the “Product Links” option in the editing tools. This feature might not be available for all users, as it’s typically offered to business accounts or creators with access to TikTok’s shopping tools.

4. Connect Your E-commerce Platform: If you haven’t already, link your e-commerce platform (like Shopify) to your TikTok account. This connection allows you to tag products directly in your videos.

5. Tag the Product: Select the product you want to feature from your connected e-commerce platform. You’ll see a list of available products; choose the one that fits your video. Tap to tag the product at the desired spot in your video. This process usually involves selecting the point in the video where the product appears and placing a tag.

6. Add Product Details: After tagging, you can include additional details such as product name, price, and a link to purchase. Make sure these details are accurate to ensure a smooth shopping experience for viewers.

7. Review and Publish: Double-check your video to ensure the product tag appears correctly. Preview your video to see how the product information looks in the context of the content. Once satisfied, hit “Post” to share your video with your followers.

8. Monitor Engagement: After posting, keep track of how viewers interact with your product tags. TikTok provides analytics tools to help you understand engagement rates and sales performance.

By following these steps, you can effectively showcase products in your TikTok videos, helping to increase visibility and drive conversions.