Amazon, initially founded as a bookstore in 1994, has transformed dramatically over the years into one of the largest e-commerce platforms in the world. This article explores the journey of Amazon from its humble beginnings to its current status as a global retail powerhouse. Jeff Bezos, the founder, started Amazon with the vision of creating an online bookstore that could offer a wide range of books, which was revolutionary at the time. Over the years, Amazon expanded its product offerings, diversified into various sectors, and continued to innovate, which has played a significant role in its rise to prominence. The article delves into the key milestones and strategies that contributed to Amazon's growth, including its shift to a broader product range, introduction of Amazon Prime, and the development of cloud computing through Amazon Web Services (AWS). The analysis also highlights how Amazon's commitment to customer service, technological advancements, and strategic acquisitions have helped it maintain a competitive edge in the ever-evolving e-commerce landscape.
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