Do You Need a Product ID to Sell on Amazon?

If you’re considering selling on Amazon, one of the first questions you might ask is whether you need a Product ID, also known as a UPC, EAN, or ISBN. The answer is both yes and no, depending on what you’re selling and how you plan to list your products.

What is a Product ID?

A Product ID, commonly known as a UPC (Universal Product Code) in the United States, an EAN (European Article Number) in Europe, or an ISBN (International Standard Book Number) for books, is a unique identifier used to track products. These identifiers are crucial for inventory management, sales tracking, and maintaining consistency across retail and online platforms.

When Do You Need a Product ID?

Most products sold on Amazon require a Product ID. If you're selling a branded product, you’ll likely need to obtain the corresponding UPC, EAN, or ISBN from the manufacturer. This is crucial because Amazon’s catalog system uses these IDs to match your product with existing listings, ensuring that customers can easily find what they’re looking for.

For new, private-label, or unbranded products, sellers typically need to purchase UPC codes to list their products on Amazon. These codes can be obtained through organizations like GS1, which is the official provider of UPC codes. Purchasing UPC codes ensures that your products are recognized as legitimate and are less likely to encounter issues with Amazon’s listing process.

When You Don’t Need a Product ID

There are specific circumstances where you may not need a Product ID to sell on Amazon:

1. Amazon Brand Registry: If you own a trademark for your brand, you can apply for the Amazon Brand Registry. Once approved, you can create ASINs (Amazon Standard Identification Numbers) for your products without needing a UPC or other Product IDs. This is especially useful for private-label sellers who want to maintain control over their listings and brand identity on the platform.

2. GTIN Exemption: Amazon offers a GTIN (Global Trade Item Number) exemption for certain product categories or specific products that do not have a UPC, EAN, or ISBN. To obtain this exemption, you need to provide Amazon with detailed product information, including images, descriptions, and other relevant details. If approved, you can list your products without a UPC.

3. Handmade Products: If you sell handmade items, you don’t need a Product ID. Amazon’s Handmade category is designed for artisans and craft makers who create unique, one-of-a-kind products. In this case, Amazon allows sellers to list products without a UPC, as long as they fall within the Handmade category.

How to Get a Product ID

If you need a Product ID, you can obtain one through the following methods:

• Purchase from GS1: GS1 is the global authority for issuing UPC codes. By purchasing directly from GS1, you ensure that your UPC codes are unique and compliant with global standards. Although this method can be more expensive, it provides peace of mind that your codes are legitimate and recognized by Amazon.

• Buy from a Reseller: Some sellers opt to purchase UPC codes from third-party resellers. While this can be a more affordable option, it comes with risks. Reseller codes may not be unique, and Amazon may flag them as invalid, leading to listing issues. It’s essential to research resellers thoroughly and ensure they’re reputable.

• Apply for Amazon’s Brand Registry: If you have a registered trademark, you can apply for Amazon’s Brand Registry. This allows you to list products without needing a UPC, as you can create unique ASINs for your brand’s products.

Tips for Selling on Amazon Without a Product ID

If you’re planning to sell on Amazon without a Product ID, here are some tips to ensure a smooth process:

1. Check for GTIN Exemptions Early: Before listing your product, check if it qualifies for a GTIN exemption. The process can take time, so it’s best to start early. Make sure you have all necessary product information ready to submit to Amazon.

2. Use High-Quality Images and Detailed Descriptions: When applying for GTIN exemption or listing handmade products, high-quality images and detailed descriptions are crucial. Amazon will review your listing to ensure it meets their standards, so make sure your product information is complete and accurate.

3. Consider Amazon’s Handmade Program: If you’re selling handmade products, Amazon’s Handmade program might be the best option. It allows you to list products without a UPC and connects you with customers who value unique, artisanal items.

4. Be Prepared for Verification: Amazon may ask for additional verification if you’re listing products without a UPC. Be prepared to provide any necessary documentation or information to support your listing.

Conclusion

Selling on Amazon without a Product ID is possible, but it requires careful planning and attention to detail. Whether you obtain a GTIN exemption, enroll in the Brand Registry, or sell handmade products, understanding Amazon’s requirements and processes is key to a successful selling experience. By following the tips outlined above, you can navigate the complexities of selling on Amazon and ensure your products reach the right customers.