How to Find Out What Sells Well on Amazon

Finding out what sells well on Amazon involves several key strategies and tools that can help you identify popular products and trends. Here’s a comprehensive guide on how to do it effectively.

1. Utilize Amazon Best Sellers List

One of the easiest ways to see what sells well on Amazon is to check their Best Sellers list. This list showcases the top-selling products across various categories and is updated hourly. To access this list, go to the Amazon homepage and navigate to the "Best Sellers" link, usually found under the "All" menu. Here, you can explore top products in specific categories like electronics, home & kitchen, or books.

2. Analyze Amazon Trends

Amazon Trends provide insights into current market trends based on recent searches and purchases. Tools such as Jungle Scout and Helium 10 offer trend analysis features that track rising products and market shifts. By analyzing trends, you can spot emerging products and adjust your strategy accordingly.

3. Use Amazon’s Search Bar and Autocomplete

The search bar on Amazon is a valuable tool for gauging product popularity. Start typing a product name into the search bar, and Amazon’s autocomplete feature will suggest popular searches related to that product. This feature shows you what other buyers are searching for and can help you identify high-demand items.

4. Check Product Reviews and Ratings

Products with a high number of positive reviews and high ratings often indicate that they are popular and selling well. Browse through the reviews and ratings for products in your niche to gauge customer satisfaction and identify which products have a strong market presence.

5. Monitor Competitors

Observing what your competitors are selling and how well their products are performing can provide valuable insights. Look at their product listings, pricing strategies, and customer reviews. Tools like Keepa and CamelCamelCamel track historical pricing and sales data, which can help you understand competitor performance over time.

6. Explore Amazon’s New Releases and Movers & Shakers

Amazon’s New Releases and Movers & Shakers lists highlight products that are gaining traction quickly. The New Releases list shows the latest products in various categories that are quickly becoming popular, while the Movers & Shakers list displays products with significant sales rank improvements.

7. Use Sales Data Tools

Sales data tools such as Jungle Scout, Helium 10, and AMZScout provide in-depth data on sales volumes, revenue, and other metrics for products on Amazon. These tools can help you identify best-sellers and evaluate the potential of new products based on historical data and current performance.

8. Look at Amazon’s Categories and Subcategories

Amazon’s category and subcategory pages can provide insights into which products are popular within specific niches. Explore these pages to see the best-selling products in different categories and subcategories. This can help you identify trends within specific market segments.

9. Engage with Amazon Seller Forums and Communities

Engaging with Amazon seller forums and communities can provide firsthand insights from other sellers. These communities often discuss trends, popular products, and strategies that can help you stay informed about what’s selling well on Amazon.

10. Conduct Market Research

Conducting market research involves analyzing industry reports, consumer behavior studies, and market trends. Understanding broader market trends and consumer preferences can help you identify which products are likely to perform well on Amazon.

By combining these strategies, you can get a comprehensive understanding of what sells well on Amazon and make informed decisions about your own product offerings.