How to Check Trends on Amazon

Imagine this: You're about to launch a new product on Amazon, and you're confident it's going to be a hit. You've spent countless hours perfecting your listing, but there's one crucial element missing—knowing what products are trending. Without this, you’re essentially shooting in the dark, hoping your product will stand out in a saturated market. But what if you could harness the power of Amazon trends to ensure your product’s success? Here’s the kicker—by tapping into Amazon's trend data, you can gain insights that are not only crucial but can also be the difference between your product being a bestseller or a total flop.

Amazon, the world’s largest online retailer, is a treasure trove of data. Every click, every purchase, and every search contribute to a massive repository of information about consumer behavior. By leveraging this data, you can identify emerging trends, popular products, and even predict what might be the next big thing. So, how exactly do you check trends on Amazon? Let’s dive deep into this.

1. Amazon Best Sellers: Your First Stop for Trends

The Amazon Best Sellers page is the most straightforward way to check what’s currently trending. Updated hourly, this page lists the top 100 products in various categories. But here’s the trick—not all top sellers are created equal. To truly understand trends, you need to look beyond just the top spot. Analyze the full list, especially the items that are climbing up the rankings rapidly. This can indicate a trend that’s on the rise, rather than one that’s already peaked.

For example, if you’re in the electronics niche, don’t just focus on the #1 best seller. Look at products in the top 50 or even the top 100 that have recently entered the list. These products are often riding the wave of a trend that’s just beginning to catch on. By identifying these early movers, you can position your product or marketing strategy to capitalize on the growing demand.

2. Amazon Movers & Shakers: The Hidden Gem of Trend Analysis

While the Best Sellers page gives you a snapshot of what’s popular, the Movers & Shakers section offers something even more valuable—momentum. This section highlights products that have seen the most significant rank increases over the past 24 hours. It’s like getting a sneak peek into what could be the next big thing before it becomes mainstream.

To leverage this, regularly monitor the Movers & Shakers in your specific category. Pay attention to products that are rapidly climbing the ranks, especially those that are new to the list. These could be products that have just started trending due to recent events, seasonal changes, or even viral social media campaigns. By identifying these trends early, you can adjust your inventory, marketing, or even product development to align with what’s hot right now.

3. Use Amazon’s Search Suggestions: A Goldmine for Long-Tail Keywords

Ever noticed how Amazon suggests search terms as you type in the search bar? These suggestions aren’t random—they’re based on what other shoppers are currently searching for. By analyzing these search suggestions, you can identify trending keywords and products.

For instance, if you start typing “wireless headphones” and Amazon suggests “wireless headphones for running,” it indicates a growing interest in that specific use case. You can use this information to optimize your product listings, create targeted ads, or even develop a new product that meets this specific need.

To maximize this tactic, regularly perform searches related to your niche and keep track of the suggested terms. Over time, you’ll start to notice patterns that can give you insights into emerging trends. You can even use tools like keyword research tools to track these trends more systematically.

4. Amazon Reviews: The Voice of the Customer

Product reviews are more than just feedback—they’re a window into the minds of consumers. By analyzing reviews, you can identify common themes, pain points, and emerging trends. Look for products with a high volume of recent reviews, as these indicate increased interest and sales.

But don’t just focus on positive reviews. Negative reviews can also be incredibly insightful. For example, if multiple customers mention a specific feature that’s missing, it could indicate an opportunity for you to create a product that fills that gap. Additionally, pay attention to the language used in reviews. Are customers mentioning a new trend or use case for a product? This could be a sign that the trend is gaining traction.

5. Leverage Third-Party Tools: Data-Driven Trend Analysis

While Amazon itself offers a wealth of data, sometimes you need more advanced tools to dig deeper into trends. Third-party tools like Jungle Scout, Helium 10, and Keepa offer robust trend analysis features that can give you an edge over the competition.

For instance, Jungle Scout’s Product Tracker allows you to monitor the sales performance of specific products over time, giving you insights into whether a trend is sustainable or just a flash in the pan. Helium 10’s Trendster tool can help you identify seasonal trends, allowing you to plan your inventory and marketing strategies accordingly. Keepa, on the other hand, provides detailed price history charts, helping you understand pricing trends and optimize your pricing strategy.

By combining Amazon’s own data with these third-party tools, you can develop a comprehensive understanding of market trends, giving you the information you need to make data-driven decisions.

6. Explore Amazon’s Social Media: Where Trends Are Born

Amazon’s presence on social media platforms like Instagram, Facebook, and Twitter is more than just promotional—it’s a reflection of what’s trending among consumers. By following Amazon’s official accounts, you can get a sense of what products they’re pushing and what’s resonating with their audience.

But don’t stop there. Look at the comments, likes, and shares on their posts. These interactions can give you insights into what’s capturing the attention of consumers. Additionally, social media influencers often play a significant role in driving trends on Amazon. By identifying influencers in your niche who are promoting Amazon products, you can get ahead of emerging trends and even partner with these influencers to boost your own sales.

7. Seasonal Trends: Timing Is Everything

Understanding seasonal trends is crucial for maximizing your success on Amazon. Products that trend in the summer might not be popular in the winter, and vice versa. Amazon’s Best Sellers and Movers & Shakers lists often reflect these seasonal shifts, but to truly capitalize on them, you need to plan ahead.

For example, if you’re selling outdoor gear, you’ll want to start ramping up your marketing and inventory in the months leading up to summer. By analyzing past trends, you can predict when demand for certain products will spike and prepare accordingly. Tools like Google Trends can also be helpful in identifying seasonal trends that might not be immediately apparent on Amazon.

8. Analyze Competitor Strategies: Learn from the Best

Your competitors can be a goldmine of information when it comes to identifying trends. By analyzing their product listings, marketing strategies, and customer reviews, you can gain insights into what’s working for them—and how you can do it better.

Start by identifying your top competitors on Amazon and regularly monitoring their listings. Look for changes in their product offerings, pricing strategies, and keyword usage. If you notice a competitor consistently ranking high for a certain keyword or product category, it could indicate a trend that you need to pay attention to.

Additionally, use tools like AMZScout or Sellics to track your competitors’ sales and inventory levels. This can give you a sense of how well their products are performing and whether a trend is gaining momentum.

9. Amazon Launchpad: A Glimpse into the Future

Amazon Launchpad is a program that showcases innovative products from startups and small businesses. While it’s primarily aimed at helping new brands get exposure, it can also be a valuable resource for identifying trends.

By browsing the products featured on Amazon Launchpad, you can get a sense of what’s new and exciting in the market. Many of these products are based on emerging trends or cutting-edge technology, giving you a glimpse into what might become popular in the future. If you see a product gaining traction on Amazon Launchpad, it could be a sign that the trend is about to go mainstream.

10. Stay Agile: Trends Can Change Quickly

Finally, it’s important to remember that trends on Amazon can change rapidly. What’s popular today might not be popular tomorrow, so it’s crucial to stay agile and be ready to pivot your strategy as needed.

One way to stay on top of trends is to set up alerts for specific keywords or products in your niche. This way, you’ll be notified when there are significant changes in rankings, reviews, or sales volume. Additionally, regularly reviewing your own sales data can help you identify emerging trends in your own product line.

By staying flexible and responsive to changes in the market, you can ensure that your business remains competitive and continues to thrive in the ever-evolving landscape of Amazon.

Conclusion

Checking trends on Amazon is not just about following the crowd—it’s about anticipating where the crowd will go next. By leveraging the tools and strategies outlined in this article, you can stay ahead of the curve and position your business for success. Whether you’re a seasoned seller or just starting out, understanding and capitalizing on Amazon trends can be the key to unlocking new opportunities and driving growth for your business.