How to Check Trending Items on Amazon

Amazon's vast marketplace offers an endless array of products, but finding the trending items can be a bit tricky. In this guide, we'll explore various methods and tools you can use to identify what's currently popular on Amazon. From using Amazon's own features to third-party tools and websites, we'll cover everything you need to know to stay ahead of the curve.

1. Amazon Best Sellers Amazon provides a dedicated section for best-selling products, which is a great starting point for identifying trends. The Best Sellers page is updated hourly, showcasing the top products across various categories. You can navigate to this section by clicking on "Best Sellers" from the main Amazon menu. This page will give you a snapshot of what's trending in real-time.

2. Amazon Movers and Shakers Another valuable resource is the "Movers and Shakers" page. This section highlights products that have experienced significant sales growth in the past 24 hours. It's a fantastic way to spot emerging trends before they become mainstream. To access this page, go to the "Movers and Shakers" section under the "Most Wished For" tab on Amazon.

3. Amazon Hot New Releases For those interested in the latest products that are gaining traction, the "Hot New Releases" page is your go-to. This section lists newly released items that are quickly gaining popularity. By monitoring this page, you can keep an eye on new products that are capturing the market's attention.

4. Amazon’s Most Wished For The "Most Wished For" list showcases products that users have added to their wish lists and registries. This list provides insight into what items people are interested in buying in the near future. Check this section regularly to gauge consumer interest and upcoming trends.

5. Use Amazon Trends Tools Several third-party tools can provide additional insights into Amazon trends. Tools like Jungle Scout, Helium 10, and AMZScout offer data analytics and trend tracking features. These tools can help you analyze sales data, track keyword trends, and identify popular products across different categories.

6. Social Media and Influencers Monitoring social media platforms and influencers can provide valuable insights into trending products. Influencers often highlight popular items, and social media trends can reflect consumer interest. Keep an eye on platforms like Instagram, TikTok, and Twitter to see what products are being featured and discussed.

7. Reviews and Ratings Product reviews and ratings can also give you clues about trending items. Highly rated products with a large number of reviews often indicate that an item is popular and well-received. Check out the reviews and ratings for products in different categories to identify those that are gaining traction.

8. Amazon Prime Day and Black Friday Trends Special events like Amazon Prime Day and Black Friday can drive significant shifts in product trends. During these events, many products experience a spike in sales and popularity. Reviewing the best-selling items from these events can provide insights into what products are trending.

9. Explore Amazon’s Category Pages Amazon’s category pages often highlight trending products within specific niches. By exploring these pages, you can see which items are popular in categories like electronics, fashion, and home goods. This method allows you to track trends within particular market segments.

10. Use Google Trends Although not specific to Amazon, Google Trends can provide valuable information about what products or categories are trending globally. By analyzing search trends, you can get a sense of what items are gaining interest and correlate that with Amazon’s best sellers.

11. Monitor Competitor Activity Keeping an eye on competitors can also provide insights into trending items. If you notice that several competitors are focusing on similar products, it could indicate a growing trend. Analyzing their product offerings and marketing strategies can give you a better understanding of what’s popular.

12. Review Historical Data If you're looking to spot long-term trends, reviewing historical data can be helpful. Analyze past best-selling products and compare them to current trends to identify patterns. This approach can help you predict future trends and make informed decisions.

13. Amazon’s Algorithm Insights Amazon's algorithm plays a significant role in determining which products are featured in various sections of the site. By understanding how Amazon's algorithm works, you can better predict which products are likely to trend. Pay attention to how products are categorized and recommended to users.

14. Engage with Amazon’s Community Participating in Amazon’s forums and communities can provide additional insights into trending products. Engaging with other users and sellers can help you stay informed about emerging trends and popular items.

15. Leverage Data from Amazon Advertising Amazon Advertising data can offer valuable insights into trending products. By analyzing ad performance and consumer behavior data, you can identify which products are receiving the most attention and driving the most sales.

16. Keep an Eye on Seasonal Trends Seasonal trends can significantly impact which products are trending on Amazon. For example, certain products may become popular during the holiday season or back-to-school period. By monitoring seasonal trends, you can better understand what items are likely to be in demand at different times of the year.

17. Use Amazon’s Search Trends Amazon’s search trends provide insights into what customers are searching for most frequently. By analyzing these trends, you can identify popular products and categories. Look for patterns in search data to stay ahead of the competition.

18. Analyze Product Listings Reviewing product listings can also provide clues about trending items. Look for products with high visibility and frequent updates to their listings. These products are often gaining popularity and may be trending.

19. Review Industry Reports Industry reports and market research can offer additional insights into product trends. Reports from market research firms can provide data on consumer behavior and emerging trends, helping you identify popular products on Amazon.

20. Track Sales Performance Finally, tracking sales performance data can help you identify trending items. Analyze sales data to see which products are experiencing significant growth and popularity. This information can help you make informed decisions about which products to focus on.