How to Get Approval to Sell Video Games on Amazon

Selling video games on Amazon can be a lucrative venture, but it requires a few specific steps to gain approval. This article will guide you through the process of getting approved to list video games on Amazon, including the necessary requirements, how to apply, and tips to ensure your application is successful.

To get started, it's essential to understand that Amazon has strict guidelines for selling video games. These guidelines are in place to ensure that all products listed are authentic, comply with legal regulations, and meet the quality standards expected by customers. Here’s a step-by-step guide to help you through the approval process:

1. Meet Amazon’s Requirements

Before you can list video games, you need to fulfill certain criteria:

• Authorized Distributor or Publisher: Amazon requires that you are an authorized distributor or publisher of the games you intend to sell. This means you should have a direct relationship with the game’s publisher or distributor.

• Valid Business Information: You must provide Amazon with valid business information, including your business name, address, and tax identification number. This information is necessary for Amazon to verify your legitimacy.

• Brand Approval: If you want to sell games from specific brands or publishers, you might need additional approval from those brands. This usually involves proving that you have the right to sell their products.

2. Apply for Approval

To apply for approval, follow these steps:

1. Log into Your Seller Central Account: If you don't have a Seller Central account, you'll need to create one. Go to the Amazon Seller Central website and register.

2. Navigate to the Application Page: In Seller Central, go to the "Performance" tab and select "Account Health". Here, you’ll find the "Product Compliance" section where you can request approval to sell video games.

3. Submit Your Request: Complete the application form, providing all required documentation. This typically includes proof of your distributor or publisher status, business information, and any additional approvals from game brands if necessary.

4. Wait for Amazon’s Response: Amazon will review your application and documents. The approval process can take a few days to several weeks, depending on the complexity of your request and the completeness of your documentation.

3. Comply with Listing Requirements

Once you’re approved, make sure you adhere to Amazon’s listing requirements:

• Accurate Product Information: Ensure that all product details are accurate and up-to-date. This includes descriptions, images, and any other relevant information.

• Condition and Packaging: Video games should be new and in their original packaging unless listed as pre-owned. Ensure that all packaging is intact and meets Amazon’s standards.

• Pricing and Inventory: Set competitive prices and manage your inventory levels to avoid running out of stock. Amazon’s algorithms favor listings that are well-stocked and competitively priced.

4. Tips for a Successful Application

• Provide Complete Documentation: Incomplete applications can lead to delays or rejections. Make sure all required documents are provided and accurately filled out.

• Build a Good Reputation: Maintain a strong seller reputation by providing excellent customer service and adhering to Amazon’s policies. This can positively influence your approval status.

• Stay Updated with Amazon Policies: Amazon’s policies and requirements can change. Regularly check for updates and ensure that you remain compliant with any new rules or guidelines.

Conclusion

Getting approval to sell video games on Amazon involves a clear understanding of Amazon’s requirements and a thorough application process. By following the steps outlined above and ensuring that you meet all necessary criteria, you can successfully list and sell video games on one of the world’s largest e-commerce platforms. Keep in mind that staying compliant with Amazon’s policies and maintaining a good seller reputation are crucial for long-term success in this competitive marketplace.