How to Find Out What Sells Best on Amazon?
1. Explore Amazon Best Sellers List
The Amazon Best Sellers list is the most direct way to find out what’s selling best on the platform. This list is updated hourly and showcases the most popular products across all categories. To access it, simply visit the Amazon website and navigate to the "Best Sellers" section. Here, you can see the top 100 products in each category, giving you a clear idea of what’s trending.
Key Tip: Pay attention to the product rankings and how frequently they change. This can indicate whether a product is consistently popular or experiencing a temporary spike in sales.
2. Use Amazon’s “Movers and Shakers”
The Movers and Shakers section highlights products that have seen the biggest gains in sales rank over the past 24 hours. This feature is particularly useful for spotting emerging trends. Products in this list might not be top sellers yet, but their rapid rise in sales rank suggests they are gaining popularity.
Pro Tip: Combine this information with other data to identify whether the rise in popularity is due to a genuine trend or a short-lived promotion.
3. Leverage Third-Party Tools
Several third-party tools can help you analyze Amazon’s marketplace in more depth. These tools provide insights into sales estimates, pricing trends, and competition. Some of the most popular tools include:
- Jungle Scout: Offers detailed data on product sales, keywords, and competition.
- Helium 10: Provides a suite of tools for product research, keyword research, and listing optimization.
- AMZScout: Focuses on product tracking and market trends.
Using these tools, you can perform a deep dive into product categories and find opportunities that might not be immediately apparent from Amazon’s own lists.
4. Analyze Customer Reviews and Ratings
Customer reviews and ratings provide valuable insights into what customers like or dislike about a product. Look for products with high ratings and a large number of reviews, as these are often indicators of a best-seller. Additionally, reading through the reviews can reveal common pain points or desired features that could inspire product improvements or new product ideas.
Strategic Tip: Look for gaps in the market by identifying popular products that have common complaints. This could be an opportunity to create a superior product.
5. Monitor Seasonal Trends
Sales on Amazon are often influenced by seasonal trends. For example, certain products may sell better during the holidays, summer, or back-to-school season. Monitoring these trends can help you time your product launches or promotions to coincide with peak demand periods.
Pro Tip: Use Google Trends in conjunction with Amazon data to identify broader seasonal trends that could impact product demand.
6. Check Competitors’ Best-Selling Products
Another effective strategy is to analyze what your competitors are selling. Visit their Amazon stores, and see which products are listed as best-sellers or have the "Amazon’s Choice" label. This can provide insights into what is working well for others in your niche.
Competitive Edge: Consider offering a similar product but with better features, improved design, or at a more competitive price point.
7. Understand the Role of Amazon Advertising
Amazon’s advertising platform can also give clues about best-selling products. Sellers are more likely to invest in advertising for products that are performing well. By analyzing which products are being heavily advertised, you can get a sense of what’s popular.
Pro Tip: Use Amazon’s keyword search feature to see which products are bidding on popular keywords. Products with high bids are often top sellers.
8. Track Inventory Levels
Inventory levels can also indicate how well a product is selling. Tools like Helium 10 and Jungle Scout offer inventory tracking features that allow you to monitor how quickly products are selling out. If a product is frequently out of stock, it’s likely in high demand.
Important Note: Be cautious with products that have frequent stockouts, as this could indicate supply chain issues.
9. Stay Updated with Industry News
Industry news and reports can provide insights into broader market trends that may impact Amazon sales. For instance, reports on consumer behavior, economic conditions, or technological advancements can help you anticipate changes in demand.
Resource Tip: Websites like Statista, eMarketer, and Amazon’s own news section are valuable resources for staying informed about market trends.
10. Engage in Niche Market Research
If you’re focusing on a specific niche, conduct detailed market research to understand what sells best within that category. Use tools like Google Keyword Planner to see what people are searching for related to your niche. Additionally, participating in niche forums and social media groups can provide insights into emerging trends.
Niche Tip: Look for niche products that have a dedicated but underserved customer base. These can be highly profitable with less competition.
Conclusion
Finding out what sells best on Amazon involves a combination of tools, strategies, and market analysis. By exploring Amazon’s own data, leveraging third-party tools, analyzing customer reviews, and staying informed about industry trends, you can identify top-selling products and capitalize on opportunities in the marketplace. Remember, success on Amazon is not just about finding popular products but also about understanding market dynamics and continuously adapting to changes.
Top Comments
No Comments Yet