Best TikTok Beauty Products of 2023

TikTok has been a major influencer in the beauty industry, with countless products gaining popularity through viral videos and user reviews. As we look back at 2023, several beauty products stood out on TikTok, earning rave reviews and becoming must-haves for beauty enthusiasts. This article highlights the best TikTok beauty products of 2023, showcasing their unique features and why they captured the attention of millions.

1. Glow Recipe Watermelon Glow Niacinamide Dew Drops
Glow Recipe Watermelon Glow Niacinamide Dew Drops became a TikTok sensation this year due to their hydrating and brightening effects. This product combines niacinamide and watermelon extract to provide a dewy, radiant glow. Users love its lightweight texture, which blends seamlessly into the skin, leaving it looking fresh and hydrated. The glowing effect and skin-softening benefits have made this serum a staple in many beauty routines.

2. Charlotte Tilbury Pillow Talk Lipstick
Charlotte Tilbury's Pillow Talk Lipstick has been a viral hit on TikTok, celebrated for its flattering shade and creamy formula. The nude-pink hue of Pillow Talk suits a wide range of skin tones, and its smooth application makes it a favorite for everyday wear. The lipstick's ability to enhance natural lip color while providing a subtle, elegant finish has made it a top choice among TikTok beauty influencers.

3. Rare Beauty Soft Pinch Liquid Blush
Rare Beauty's Soft Pinch Liquid Blush gained popularity for its vibrant colors and blendable formula. Available in various shades, this blush offers a natural, long-lasting flush of color. TikTok users appreciate its easy application and buildable coverage, allowing for a customized look. The liquid blush's ability to blend effortlessly and deliver a radiant finish has made it a go-to product for achieving a fresh, youthful appearance.

4. Tatcha The Water Cream
Tatcha The Water Cream has been widely praised on TikTok for its oil-free, hydrating formula. This gel-based moisturizer provides a burst of hydration while controlling excess oil, making it ideal for combination and oily skin types. Users rave about its lightweight texture and the way it smooths and refines the skin’s texture, leaving it looking soft and luminous.

5. Kosas Revealer Super Creamy + Brightening Concealer
Kosas Revealer Super Creamy + Brightening Concealer became a TikTok favorite for its full coverage and brightening properties. This concealer effectively hides imperfections and brightens the under-eye area, thanks to its creamy formula and blendable texture. The concealer’s ability to provide a flawless finish while maintaining a natural look has made it a staple in many makeup routines.

6. Fenty Beauty Gloss Bomb Universal Lip Luminizer
Fenty Beauty's Gloss Bomb has continued its reign as a TikTok favorite in 2023. Known for its high-shine finish and non-sticky formula, this gloss provides a perfect, plump look to the lips. Its universal shade complements all skin tones, making it a versatile addition to any makeup bag. The Gloss Bomb’s long-lasting shine and nourishing ingredients have kept it in high demand.

7. The Ordinary AHA 30% + BHA 2% Peeling Solution
The Ordinary AHA 30% + BHA 2% Peeling Solution has become a viral sensation for its exfoliating and brightening properties. This powerful exfoliant helps to remove dead skin cells and improve skin texture, resulting in a smoother and more radiant complexion. TikTok users appreciate the visible results and the affordability of this effective chemical peel.

8. Olaplex No. 3 Hair Perfector
Olaplex No. 3 Hair Perfector continues to be a top TikTok pick for hair care. This treatment helps to repair and strengthen damaged hair, making it a favorite among those looking to restore their locks. The product’s ability to improve hair health and reduce breakage has made it a must-have for many beauty enthusiasts on TikTok.

9. Huda Beauty Easy Bake Loose Powder
Huda Beauty Easy Bake Loose Powder has gained popularity on TikTok for its flawless setting power and blurring effect. This loose powder helps to set makeup in place while providing a smooth, airbrushed finish. Its lightweight formula and ability to control shine make it a favorite for creating a long-lasting, matte look.

10. Laneige Lip Sleeping Mask
Laneige Lip Sleeping Mask has been widely praised on TikTok for its hydrating and nourishing properties. This overnight lip mask helps to repair and soften dry lips, making them look plump and smooth by morning. Users love its rich texture and the way it effectively locks in moisture, making it an essential part of their nighttime skincare routine.

These products have all made significant impacts on TikTok, capturing the hearts of beauty enthusiasts worldwide. Whether you're looking to enhance your glow, perfect your pout, or treat your skin, these top TikTok beauty products of 2023 offer something for everyone.