The Best Content to Post on TikTok
With the rise of TikTok, content creators now have a huge opportunity to engage millions of viewers. But what exactly is the "best" content for this platform? The answer isn’t as straightforward as you might think. To thrive on TikTok, your content must strike the right balance between entertainment, relatability, and trends, while tapping into TikTok's fast-paced, algorithm-driven ecosystem. Let’s dive into the key categories of content that perform exceptionally well on TikTok.
1. Relatable, Everyday Humor
One of the most common forms of content on TikTok is humor. In fact, funny, relatable content is at the heart of TikTok culture. Many of the most viral videos feature simple, everyday scenarios, but presented with a humorous twist. Whether it’s a joke about the struggles of work, school, or relationships, viewers love content that reflects their personal experiences.
Creators like Elyse Myers and Hank Green have mastered this. They don’t overcomplicate their content—they simply use their daily life to entertain their audience. Whether it's a mishap in the kitchen, a funny anecdote about a failed date, or poking fun at common workplace annoyances, TikTok users resonate with authenticity and humor. Funny videos with a relatable element often see huge engagement because they create an emotional connection with viewers.
2. Short, Engaging How-To’s and Tips
TikTok is becoming more than just a place for laughs. It’s now a hub for learning quick skills. Educational content, specifically in the form of “How-To” tutorials, has exploded on the platform. This format works particularly well when paired with TikTok’s concise nature—creators have a maximum of 3 minutes to deliver useful, actionable tips. From quick cooking hacks to fitness tips, financial advice, or even productivity hacks, this type of content is valuable because it provides a solution to a problem within minutes.
Creators such as Tabitha Brown offer vegan recipes in bite-sized, digestible pieces that are easy to replicate. Financial influencers like Humphrey Yang simplify complex topics like investing and taxes, breaking them down into quick, easy-to-understand lessons.
3. Challenges and Trends
TikTok trends move fast. One week, everyone is doing a specific dance challenge, the next week it’s a lip-sync battle, and the week after that, a whole new trend takes over. Challenges are one of the easiest ways to get your content noticed. Whether it’s a dance challenge, a duet, or a popular hashtag trend, joining in on these challenges immediately places you in the mix of trending content.
The beauty of trends is that they offer a built-in audience. If your video gets picked up within a trending hashtag or sound, the algorithm boosts your visibility. It's not just about being part of the trend—creators who put a unique twist on challenges tend to perform even better. For example, Charli D’Amelio gained fame through viral dance challenges, but her personable and down-to-earth approach resonated with millions, making her one of the most followed TikTokers of all time.
4. Storytelling through Micro-vlogs
TikTok has developed into a great platform for micro-vlogging—short, captivating stories about daily life. The content ranges from "a day in the life" videos to short narratives about personal experiences. These micro-vlogs work because they give followers a glimpse into the lives of others, sparking curiosity. Many creators take a cinematic approach, using trending audio and creative transitions to make their stories feel polished and entertaining.
Consider influencers like Bretman Rock, who uses humor and charisma to turn mundane daily tasks into entertaining stories, or Emma Chamberlain, whose casual, laid-back storytelling style has inspired millions to vlog on TikTok.
5. DIY and Craft Videos
In an age of Pinterest and Etsy, TikTok has provided a space for DIY enthusiasts to shine. From arts and crafts to home decor and fashion, people love watching others create things from scratch. What’s great about DIY videos is that they cater to TikTok’s visually driven format. Creators show how to make a product step-by-step, compressing the process into 15-60 second clips, making it easy and fun for viewers to follow along.
DIY creators such as @saradijone have garnered millions of followers by consistently posting simple, eye-catching DIY videos that inspire people to create something of their own.
6. Fitness and Wellness
The pandemic era propelled a surge in fitness and wellness content on TikTok. With more people working from home, many sought out quick and effective workout routines that could be done in small spaces. Influencers like Chloe Ting and Pamela Reif gained popularity by sharing at-home workout routines tailored for TikTok’s short format.
Fitness content on TikTok isn’t just about exercise routines—it also includes mental health advice, wellness hacks, and nutritional tips. This content is relatable and beneficial to users because it promotes self-improvement, which aligns with the growing desire for healthier lifestyles.
7. Music and Dance
Music is the backbone of TikTok. Without music, there would be no platform. Dancing videos, paired with trending sounds, are one of TikTok’s most defining categories. Whether it’s choreographed dances or spontaneous moves, music and dance will always thrive on TikTok.
To gain exposure in this category, creators don’t have to be professional dancers. In fact, viral dances often focus on simple, fun-to-learn moves. The platform’s “Sounds” feature allows users to discover trending audio clips easily, ensuring that dance videos featuring those sounds gain widespread attention.
8. Commentary and Reaction Videos
Commentary videos are growing in popularity as creators share their thoughts on viral trends, current events, or even niche topics. Reaction videos also fall into this category, where creators film themselves reacting to a piece of content—this can be anything from a viral TikTok, a meme, or even a news story.
What’s interesting about commentary content is that it often sparks a conversation. It invites viewers to share their own opinions in the comments, driving higher engagement. Creators like Brittany Broski have built a large following through their witty commentary on TikTok trends, blending humor and sharp insights.
9. Personal and Niche Content
TikTok may have started as a platform for mainstream trends, but now it thrives on niche content. Whether it’s plant care, book recommendations, ASMR, or cosplay, creators have carved out spaces for even the most specific interests. What makes niche content so powerful is that it draws a highly engaged audience, one that is passionate about a particular subject.
For example, cottagecore enthusiasts have found a home on TikTok, with creators sharing slow-living aesthetics, gardening tips, and serene nature visuals. Similarly, pet care and animal behavior videos are incredibly popular in their respective communities, gaining attention through their loyal, niche followers.
Key Takeaways: What Should You Post?
To find success on TikTok, your content needs to be authentic, relevant, and engaging. The platform thrives on content that reflects real life, whether through humor, education, or trends. Incorporating storytelling elements, joining challenges, and tapping into niche communities will help creators stand out in TikTok’s ever-changing landscape.
The best content for TikTok is not about being perfect—it’s about being relatable, entertaining, and consistent. Experiment with different formats, track what resonates with your audience, and always stay attuned to trends. Remember, TikTok rewards creativity, so don’t be afraid to think outside the box!
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