Best Hashtags to Use on TikTok to Go Viral

TikTok has become one of the fastest-growing social media platforms globally, with millions of users creating and sharing content every day. To stand out and potentially go viral, using the right hashtags can make a significant difference. Hashtags help the TikTok algorithm understand what your content is about and promote it to the right audience. In this article, we will dive deep into the best hashtags to use on TikTok to increase visibility, engage with your audience, and give your videos the best chance of going viral.

1. Why Are Hashtags Important on TikTok?

Hashtags are a critical part of TikTok’s search and discovery process. They help categorize your content and make it discoverable to users who might not follow you but are interested in the topics you are covering. TikTok’s algorithm uses hashtags to determine the relevance of a video to a user's preferences and deliver it to the right feed. This is why choosing the right hashtags can expand your reach significantly.

2. How to Choose the Right Hashtags

Not all hashtags are created equal. There are several types of hashtags you can use to improve your visibility:

• Trending Hashtags: These are hashtags that are currently popular on TikTok. Using them can give your content a quick boost as more users are likely to see your video. However, it’s essential to only use trending hashtags that are relevant to your content to avoid looking spammy.

• Niche Hashtags: These hashtags are specific to your content’s genre or theme. For example, if you’re creating content about makeup tutorials, using hashtags like #MakeupTutorial or #BeautyTips will help you reach a more targeted audience who are specifically interested in that type of content.

• Challenge Hashtags: TikTok is known for its viral challenges. Joining in on a trending challenge by using the associated hashtag can significantly boost your chances of getting more views. Users actively search for these challenges and are likely to interact with your content if it is engaging.

3. Top Viral Hashtags to Use on TikTok

Here is a list of some of the best and most commonly used hashtags that can increase the chances of going viral:

1. #ForYouPage (#fyp): This is one of the most popular hashtags on TikTok. It’s believed that adding this to your post increases the chances of your video appearing on the For You Page, where most viral content is discovered.

2. #Viral: Adding this hashtag signals that your video has viral potential. It can attract viewers who are specifically looking for trending and popular content.

3. #Trending: Similar to #Viral, this hashtag can help your content get discovered by users looking for current popular videos.

4. #TikTokChallenge: Participating in viral challenges is a quick way to get noticed. This hashtag connects your video to challenge enthusiasts and gives it a broader reach.

5. #Funny: Humorous content often performs well on TikTok, and using this hashtag can connect your video to a wide audience looking for laughs.

6. #Duet: TikTok’s duet feature is widely popular. By using this hashtag, you allow others to interact with your video, thereby increasing its engagement and visibility.

7. #Music: TikTok is known for its short music-driven clips. If your video includes popular music, using #Music can attract a broader audience.

8. #LearnOnTikTok: Educational content is also on the rise. If your video offers insights, tips, or knowledge, this hashtag can help it get discovered by users looking for value-based content.

9. #TikTokMadeMeBuyIt: This hashtag is perfect for product reviews or recommendations and has the potential to generate significant engagement due to its popularity with TikTok shoppers.

4. How Many Hashtags Should You Use?

When it comes to TikTok, quality over quantity is key. Using too many hashtags can clutter your post and dilute its focus. The general rule is to use 3 to 5 highly relevant hashtags. This keeps your content focused and makes it easier for TikTok’s algorithm to understand and categorize your video.

5. Examples of Hashtag Strategy for Different Niches

Here are some example hashtag strategies based on different types of TikTok content:

• Fitness Content:
  Use hashtags like #FitnessGoals, #WorkoutRoutine, and #FitTok to target users interested in fitness.

• Beauty & Makeup:
  For beauty content, include hashtags such as #MakeupTutorial, #BeautyHacks, or #SkincareRoutine.

• Cooking & Recipes:
  If you’re sharing recipes, you could use hashtags like #FoodTok, #RecipeInspo, or #HomeCookedMeals.

• Fashion:
  In the fashion niche, hashtags like #OutfitOfTheDay, #FashionInspo, or #StyleTips will help your content reach fashion enthusiasts.

6. How to Track Hashtag Performance

Once you start using hashtags, it's important to monitor their effectiveness. TikTok offers analytics tools that allow you to track the performance of your videos, including how they are performing based on hashtags. This data can help you refine your hashtag strategy and focus on the ones that are driving the most engagement.

7. Common Mistakes to Avoid

• Using irrelevant hashtags: While it might be tempting to use trending hashtags that aren’t related to your content, doing so can hurt your credibility and engagement.

• Overusing hashtags: As mentioned earlier, using too many hashtags can make your post look spammy and confuse the algorithm. Stick to a few that are highly relevant to your video.

• Ignoring niche hashtags: While trending hashtags are important, don’t underestimate the power of niche hashtags. They can connect you with a more engaged and loyal audience.

8. Final Thoughts

Going viral on TikTok requires a mix of creativity, timing, and strategy. Hashtags are one of the simplest yet most powerful tools you have at your disposal to increase your visibility. By using a mix of trending, niche, and challenge hashtags, you can maximize your chances of appearing on the For You Page and reaching a wider audience. Remember to keep an eye on hashtag trends and adjust your strategy as TikTok’s algorithm evolves.

TikTok’s landscape is always changing, so staying updated on the latest hashtag trends is essential for keeping your content relevant.

By combining these tips with high-quality, engaging content, you’ll be on your way to creating viral TikToks in no time!