Best TikTok Viral Makeup Products 2023

TikTok has become a major platform for discovering the latest makeup trends, and 2023 has been no exception. From innovative formulas to unique applicators, these viral makeup products have taken the beauty world by storm. Here’s a rundown of the best TikTok viral makeup products of 2023 that have captured the hearts of beauty enthusiasts around the globe.

1. Elf Cosmetics Halo Glow Liquid Filter
This product has been a standout hit on TikTok for its ability to give a radiant, dewy finish that resembles a filter effect. The Halo Glow Liquid Filter acts as a primer and highlighter in one, providing a luminous glow without feeling heavy. Users have praised its versatility, as it can be worn alone for a natural look or mixed with foundation for added radiance.

2. Charlotte Tilbury Pillow Talk Lip Products
Charlotte Tilbury’s Pillow Talk range has been a consistent favorite, but it gained even more traction in 2023. The Pillow Talk Lip Cheat Lip Liner and Pillow Talk Matte Revolution Lipstick have become staples for achieving that perfect pout. The lip liner’s creamy texture and the lipstick’s long-lasting formula make them a must-have for those looking to achieve a classic, well-defined lip look.

3. Rare Beauty Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been making waves for its vibrant pigments and blendable formula. Available in a variety of shades, this liquid blush offers a natural, buildable color that enhances the cheeks beautifully. TikTok users have shared their favorite application techniques, from dabbing it on with fingers to using a brush for a more diffused effect.

4. Fenty Beauty Eaze Drop Blurring Skin Tint
Fenty Beauty’s Eaze Drop Blurring Skin Tint has gained popularity for its lightweight coverage and blurring effect. The skin tint is praised for its ability to even out the complexion while providing a natural finish. It’s particularly favored by those who prefer a more casual makeup look or who want to achieve a no-makeup makeup appearance.

5. Westman Atelier Baby Cheeks Blush Stick
The Baby Cheeks Blush Stick from Westman Atelier has gone viral for its luxurious texture and easy-to-apply formula. The blush stick comes in several flattering shades and provides a creamy, blendable finish that gives the cheeks a natural flush. TikTok users love its compact packaging and how effortlessly it integrates into their makeup routines.

6. NYX Professional Makeup Marshmellow Primer
NYX’s Marshmellow Primer has been a hit for its smoothing and hydrating properties. The primer is infused with marshmallow root extract and aims to create a soft, even base for makeup. Its lightweight formula helps to blur imperfections and provides a long-lasting foundation for other makeup products.

7. Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel
The Gimme Brow+ Volumizing Eyebrow Gel by Benefit Cosmetics has gained traction for its ability to create full, defined brows with minimal effort. The gel’s tiny fibers adhere to the brow hairs, giving them a fuller appearance while also offering a long-lasting hold. TikTok users have shared their before-and-after transformations, highlighting how this product can make a significant difference in brow appearance.

8. Maybelline Sky High Mascara
Maybelline’s Sky High Mascara has gone viral for its lengthening and volumizing effects. The mascara features a flexible brush that helps to coat each lash individually, resulting in dramatic, sky-high lashes. TikTok reviews often highlight its smudge-proof formula and the noticeable difference it makes in lash length and volume.

9. KVD Beauty Good Apple Skin-Perfecting Foundation Balm
KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm has been popular for its full coverage and lightweight feel. The foundation balm offers a smooth, matte finish while providing excellent coverage for blemishes and imperfections. Users have praised its blendability and the fact that it doesn’t feel cakey on the skin.

10. Glossier Futuredew Oil Serum Hybrid
Glossier’s Futuredew Oil Serum Hybrid has gained popularity for its radiant, glowy finish. The hybrid product combines the benefits of an oil and a serum, giving the skin a dewy, healthy appearance. TikTok users appreciate how it provides a natural glow and can be used alone or as a base for other makeup products.

In conclusion, these TikTok viral makeup products of 2023 have set new trends and redefined beauty standards. Whether you're looking for a radiant glow, flawless skin, or perfectly defined brows, these products offer something for everyone. Keep an eye on TikTok for the latest beauty trends and product recommendations, as it continues to be a hub for discovering the newest and most exciting makeup innovations.