Best Time to Do Live Selling on Facebook

Live selling on Facebook has become a powerful tool for businesses and entrepreneurs to engage with their audience in real-time. But the key to success in this arena isn't just about having a great product—it's about knowing when to go live. Timing your live sessions can significantly impact your reach, engagement, and ultimately, your sales. In this article, we'll explore the best times to do live selling on Facebook, backed by data and expert insights.

Understanding the Facebook Algorithm

Facebook's algorithm prioritizes content that generates meaningful interactions. Live videos, in particular, are favored because they tend to attract more engagement than regular posts. The algorithm boosts live content, making it more likely to appear in your followers' feeds. But to make the most out of this, you need to go live when your audience is most active.

Peak Times for Engagement

Research suggests that the best times to go live on Facebook are between 1 PM and 3 PM on weekdays. This time slot typically sees higher engagement as people are taking breaks, checking their social media, and are more likely to interact with content.

However, there are other times to consider based on your target audience:

• Evenings (7 PM - 9 PM): If your audience consists of working professionals, evenings may be the ideal time. People are likely to be more relaxed, at home, and have more time to engage with your live stream.

• Weekends: If your product or service is more lifestyle-oriented, weekends, especially Saturdays, can be a great time to go live. People often have more free time and are more likely to spend it browsing social media.

Analyzing Your Audience

To determine the best time specifically for your audience, you should analyze your Facebook Insights. This tool provides data on when your followers are most active online. You can track the performance of your past live streams, noting the days and times when you had the highest engagement.

Use this data to adjust your live selling schedule accordingly. If you notice that your audience is more active at a particular time that doesn’t align with general recommendations, prioritize their behavior over generic advice.

Considering Time Zones

If your audience is global, time zones become an essential factor. You may need to schedule multiple live sessions to accommodate different regions. For instance, if you have a strong following in both the US and Europe, consider doing one live session for each time zone.

Alternatively, you can focus on one major time zone and later promote the recorded live stream to other regions.

Testing and Optimization

The best way to find the optimal time for your live selling events is through experimentation. Start by going live at different times and days, then track the results. Consistency is key, so once you find a time that works, stick with it to build an audience that knows when to expect your live sessions.

Creating a Schedule

Once you've identified the best times, create a consistent schedule. Promote your live sessions in advance, and stick to the schedule as much as possible. Consistency helps build anticipation and trust among your audience.

Tips for Successful Live Selling

1. Engage with Your Audience: Ask questions, respond to comments, and make your viewers feel involved.
2. Offer Exclusive Deals: Encourage viewers to make purchases by offering discounts or exclusive deals available only during the live session.
3. Keep It Interactive: Use polls, giveaways, and Q&A sessions to keep the audience engaged.
4. Be Prepared: Have a clear plan for your live session. Know what products you'll feature and how you'll present them.

Conclusion

Timing is crucial for successful live selling on Facebook. By understanding when your audience is most active and tailoring your schedule accordingly, you can maximize engagement and boost sales. Remember to experiment, analyze your results, and remain consistent with your live sessions to build a loyal and engaged audience.