Best Time to Do Live Selling on Facebook

on Facebook has become a powerful tool for businesses and entrepreneurs looking to engage with their audience in real time and drive sales. However, choosing the right time to go live is crucial for maximizing your reach and effectiveness. Understanding when your audience is most active can significantly impact your success in live selling. Here’s a detailed guide to help you determine the best time to conduct live selling on Facebook, considering various factors that influence viewer engagement.

1. Know Your Audience

The first step in selecting the best time for live selling is to understand your audience. This involves analyzing their demographics, time zones, and daily routines. Facebook Insights is a valuable tool for gaining these insights. It provides data on when your audience is most active online, which can help you schedule your live sessions accordingly.

2. Analyze Peak Engagement Times

To determine peak engagement times, review your past Facebook posts and live sessions. Look for patterns in when your audience interacts most. Typically, Facebook users are most active during:

• Early mornings (6 AM - 9 AM): Many people check their phones right after waking up.
• Lunchtime (11 AM - 1 PM): Lunch breaks are a common time for people to scroll through social media.
• Evenings (6 PM - 9 PM): After work or school, people are more likely to relax and engage with content.

3. Consider Time Zones

If your audience spans multiple time zones, scheduling your live selling session at a time that accommodates the majority is essential. For a global audience, you may need to rotate your live session times or consider using Facebook’s scheduling tools to reach different regions at different times.

4. Use Data from Facebook Insights

Facebook Insights provides valuable information on when your followers are online. You can access this data by:

• Going to your Facebook Page
• Clicking on the “Insights” tab
• Navigating to the “Posts” section

Here, you can view a graph showing the times when your followers are most active. This data can guide you in selecting an optimal time for your live sessions.

5. Test and Optimize

No single time is perfect for everyone. Testing different times and analyzing the results can help you find the best schedule for your specific audience. Try hosting live sessions at various times and track metrics such as viewer count, engagement, and sales. Use this data to optimize your future live selling sessions.

6. Consider Industry Trends

Different industries may have unique peak times based on consumer behavior. For instance:

• Retail: Evening times or weekends might work best for retail live selling, as people tend to shop more during these periods.
• Fitness: Morning or early afternoon sessions might be more effective for fitness-related live selling, aligning with workout schedules.
• Food and Beverage: Lunchtime or dinner hours can be ideal for promoting food and beverage products.

7. Utilize Facebook's Scheduling Feature

Facebook offers a scheduling feature that allows you to set up your live session in advance. This can help you reach your audience even if they are in different time zones or have busy schedules. Schedule your live session at an optimal time based on your insights and test results.

8. Engage with Your Audience

Engagement is key to a successful live selling session. Encourage your audience to interact by asking questions, responding to comments, and creating interactive content. The more engaged your audience is, the more likely they are to participate in your live selling event.

9. Plan Around Special Events and Holidays

Consider planning your live selling sessions around special events, holidays, or sales periods. People are often more inclined to shop during these times, and aligning your live sessions with these events can increase viewership and sales.

10. Review and Adjust Regularly

Continuously review the performance of your live selling sessions and adjust your timing as needed. Stay updated with changes in audience behavior and adapt your strategy to maintain high engagement levels.

Table: Best Times for Live Selling by Industry

In summary, the best time for live selling on Facebook depends on a variety of factors including your audience's habits, time zones, and industry trends. By leveraging Facebook Insights, testing different times, and continuously optimizing your approach, you can maximize your engagement and sales during live selling sessions.