How to Change Your Business Name on Amazon Seller Account

If you're looking to change the name of your business on your Amazon Seller account, the process is relatively straightforward but involves a few important steps to ensure everything is updated correctly. Here’s a detailed guide to help you through the process.

1. Log in to Your Amazon Seller Central Account
The first step is to log in to your Amazon Seller Central account. Ensure you have the necessary permissions to make changes to your account details.

2. Navigate to the Account Information Section
Once logged in, go to the 'Settings' menu at the top right corner of the Seller Central dashboard. Click on 'Account Info' from the dropdown menu. This will direct you to the section where you can manage your account details.

3. Update Your Business Name
In the 'Account Info' section, look for the 'Business Information' or 'Business Name' field. Click on the 'Edit' button next to this field.

4. Enter the New Business Name
A form will appear where you can input the new business name. Enter the desired name carefully, ensuring it matches any legal documents and reflects your business’s branding.

5. Submit Your Changes
After entering the new business name, click on the 'Save' or 'Submit' button. Your request will be sent for review. Amazon may require additional verification to process this change.

6. Verify the Change
Amazon may contact you to verify the new business name. Check your email and Seller Central notifications for any requests for additional documentation or confirmation.

7. Check for Confirmation
Once Amazon has reviewed and approved the change, you will receive a confirmation notification. The new business name will then be updated across your Seller Central account and visible to customers.

Important Notes:

• Legal Documents: Ensure your new business name complies with local regulations and is reflected in all legal documents associated with your business.

• Impact on Branding: Changing your business name may impact your branding and visibility. Consider how this change will affect your marketing and customer recognition.

• Account Verification: Be prepared for additional verification steps. Amazon may request proof of the business name change, such as a business registration document or other legal papers.

Additional Tips:

• Update Other Platforms: If you are selling on other platforms or have associated accounts (e.g., social media, business listings), remember to update your business name there as well.

• Communicate with Customers: Notify your existing customers about the business name change to avoid confusion and ensure a smooth transition.

Troubleshooting Common Issues:

• Submission Errors: If you encounter errors while submitting the new business name, ensure that all required fields are filled out correctly and that the new name meets Amazon's guidelines.

• Pending Approval: If your name change request is pending for an extended period, follow up with Amazon Seller Support for updates.

Conclusion

Changing your business name on Amazon Seller Central is a straightforward process, but it’s essential to follow all the steps carefully to ensure a smooth transition. By updating your business name, you can better align your Amazon presence with your brand’s identity and maintain a professional image.