How to Calculate Average Engagement Rate on TikTok

1. Identify Key Metrics: First, gather the number of likes, comments, shares, and views for each video. These are crucial for calculating engagement.

2. Calculate Engagement Per Video: For each TikTok video, use the formula:

   $\text{Engagement Rate}=\left(\frac{\text{Likes}+\text{Comments}+\text{Shares}}{\text{Views}}\right)\times 100$Engagement Rate=(ViewsLikes+Comments+Shares​)×100

   This will give you the engagement rate as a percentage for each video.

3. Sum Engagement Rates: Add up the engagement rates from all the videos you’ve analyzed.

4. Calculate the Average Engagement Rate: Divide the total sum of engagement rates by the number of videos:

   $\text{Average Engagement Rate}=\frac{\text{Total Engagement Rate}}{\text{Number of Videos}}$Average Engagement Rate=Number of VideosTotal Engagement Rate​

5. Adjust for Variations: If necessary, consider weighting videos by their number of views to get a more accurate average. This is done by multiplying each video’s engagement rate by its number of views, summing these products, and then dividing by the total number of views.

Example Calculation:

Suppose you have the following data for 3 TikTok videos:

Calculate engagement rates for each video:

• Video 1:

  $\text{Engagement Rate}=\left(\frac{100+50+10}{2000}\right)\times 100=8.5\%$Engagement Rate=(2000100+50+10​)×100=8.5%

• Video 2:

  $\text{Engagement Rate}=\left(\frac{150+30+20}{3000}\right)\times 100=6.0\%$Engagement Rate=(3000150+30+20​)×100=6.0%

• Video 3:

  $\text{Engagement Rate}=\left(\frac{200+70+30}{5000}\right)\times 100=6.0\%$Engagement Rate=(5000200+70+30​)×100=6.0%

Sum of engagement rates:

Average engagement rate:

Adjusted Average (Weighted by Views):

• Weighted Sum:

  $(8.5\%\times 2000)+(6.0\%\times 3000)+(6.0\%\times 5000)=17000+18000+30000=65000$(8.5%×2000)+(6.0%×3000)+(6.0%×5000)=17000+18000+30000=65000

• Total Views:

  $2000+3000+5000=10000$2000+3000+5000=10000

• Weighted Average Engagement Rate:

  $\frac{65000}{10000}=6.5\%$1000065000​=6.5%

Summary:

Calculating the average engagement rate on TikTok involves summing up the engagement rates of individual videos and then averaging them. For more accuracy, you can use a weighted average based on views to better reflect the performance of videos with larger audiences.