How to Change Your Amazon Seller Name

Changing your Amazon seller name is an important step if you want to rebrand your business or align your store with a new strategy. The process is straightforward but requires a few steps to ensure everything is updated correctly. Here’s a comprehensive guide on how to change your Amazon seller name.

Step 1: Log into Your Seller Central Account To start, you need to log into your Amazon Seller Central account. This is the platform where you manage all aspects of your Amazon selling activities.

Step 2: Navigate to Account Info Once you’re logged in, go to the ‘Settings’ menu in the top-right corner of the screen. Click on ‘Account Info’ from the dropdown menu. This section contains all the information related to your account settings.

Step 3: Update Your Business Information Under the ‘Account Info’ section, look for the ‘Business Information’ subsection. Click on it to access details about your business.

Step 4: Edit Your Seller Name In the ‘Business Information’ section, you will find an option to edit your seller name. Click on the ‘Edit’ button next to your current seller name. Enter the new name you wish to use. Make sure it aligns with Amazon’s naming guidelines, which generally include not using misleading information and avoiding trademarks or copyrighted names.

Step 5: Submit Your Changes After entering the new seller name, review it for accuracy. Once you’re satisfied, click on ‘Submit’ to finalize the change. Amazon will process your request, which may take a few hours to a couple of days.

Step 6: Monitor Your Account After you’ve submitted the change, monitor your account to ensure the new seller name is updated across all platforms and listings. Sometimes, it might take a while for the new name to be reflected everywhere.

Additional Tips:

1. Check Amazon’s Guidelines: Before changing your seller name, review Amazon’s guidelines on seller names to avoid any issues.
2. Notify Your Customers: If you have an established customer base, consider notifying them of the name change to avoid confusion.
3. Update Your Branding: Ensure that all your branding materials, including logos and packaging, are updated to reflect the new name.

Changing your seller name can have significant implications for your brand’s identity on Amazon. By following these steps, you can make the transition smoothly and continue operating with your new seller name without disruptions.

Common Issues and Troubleshooting:

• Error Messages: If you receive an error message when trying to change your seller name, check if the new name meets Amazon’s guidelines. Sometimes, names that are too similar to existing brands or trademarks might be rejected.
• Processing Delays: If the change isn’t reflected immediately, be patient. Amazon might take some time to process the request.
• Customer Feedback: Keep an eye on customer feedback to ensure they are aware of the name change and adjust any marketing materials as needed.

By keeping these tips and troubleshooting steps in mind, you can ensure a smooth transition when changing your Amazon seller name.