How to Change Your Amazon Seller Store Name

Changing your Amazon seller store name is an important step if you want to refresh your brand, align it with your business goals, or simply make a change for strategic reasons. Here’s a detailed guide on how to update your Amazon seller store name effectively.

1. Understand the Importance of Changing Your Store Name

Changing your Amazon seller store name can have significant implications for your brand identity and customer recognition. It’s important to ensure that the new name aligns with your business objectives and resonates with your target audience. A well-chosen store name can enhance your brand’s visibility and attract more customers.

2. Prepare for the Change

Before making any changes, consider the following steps:

• Review Your Brand Identity: Ensure that the new name fits with your overall brand strategy and image. It should be memorable, relevant, and easy to spell.
• Check for Availability: Verify that the new store name is not already in use or trademarked by another seller. This helps avoid potential legal issues and confusion among customers.
• Notify Your Customers: If you have an established customer base, inform them about the upcoming change to prevent confusion and maintain trust.

3. Change Your Store Name in Seller Central

Follow these steps to change your Amazon seller store name:

1. Log In to Seller Central: Access your Amazon Seller Central account by logging in with your credentials.

2. Navigate to Account Info: In the top-right corner of the Seller Central dashboard, click on the “Settings” tab and select “Account Info” from the dropdown menu.

3. Update Your Business Information: Under the “Business Information” section, look for “Store Name” or a similar option. Click on “Edit” next to this field.

4. Enter Your New Store Name: Input the new store name that you’ve chosen. Ensure it follows Amazon’s guidelines and is free from any prohibited terms or symbols.

5. Save Changes: After entering the new name, click “Save” to update your store information. Amazon may take a short period to process the change and reflect it on your store page.

4. Update Your Branding and Listings

Once your store name is updated, make sure to:

• Revise Your Listings: Update any references to your old store name in your product listings, descriptions, and images.
• Refresh Your Storefront: Adjust your Amazon storefront and any promotional materials to feature the new store name.

5. Monitor Your Store’s Performance

After changing your store name, keep an eye on your store’s performance metrics:

• Customer Feedback: Pay attention to customer reviews and feedback to ensure that the name change hasn’t negatively impacted their experience.
• Sales and Traffic: Track your sales and traffic data to see if there are any changes in performance.

6. Legal and Compliance Considerations

Ensure that the new store name adheres to Amazon’s policies and legal requirements. Avoid using names that could potentially infringe on trademarks or copyrights.

Summary

Changing your Amazon seller store name involves several steps, from planning and preparation to updating your store details and monitoring performance. By following these steps carefully, you can ensure a smooth transition and continue building a strong brand presence on Amazon.