How to Change Display Name on Amazon Seller Central

Changing your display name on Amazon Seller Central is a straightforward process that can be done in a few simple steps. Your display name, also known as your business name, is an important part of your seller profile and is visible to customers on Amazon. To update this information, follow these instructions:

1. Log In to Your Account: Begin by logging into your Amazon Seller Central account using your credentials.

2. Navigate to Account Info: Once logged in, go to the ‘Settings’ menu located at the top right corner of the Seller Central dashboard. Click on ‘Account Info’ from the dropdown menu.

3. Edit Your Business Information: In the ‘Account Info’ section, find the ‘Business Information’ tab. Here, you will see an option to ‘Edit’ your business name. Click on this link to proceed.

4. Update Your Display Name: Enter the new display name you wish to use in the provided field. Make sure it complies with Amazon’s naming guidelines. Your new display name should be clear, professional, and reflective of your business.

5. Submit Your Changes: After entering the new display name, click on ‘Submit’ to save the changes. Amazon may review the new display name before it goes live to ensure it meets their standards.

6. Confirmation: You will receive a confirmation email once the update has been processed. Check your email to ensure the changes have been successfully made.

Additional Tips:

• Review Amazon’s Naming Guidelines: Before making changes, review Amazon’s guidelines to avoid any issues with your new display name. Names that are misleading or do not comply with Amazon’s policies might be rejected.
• Allow Time for Processing: Changes may take some time to reflect on the site, so be patient. If you encounter any issues, contact Amazon Seller Support for assistance.
• Consistent Branding: Ensure that your display name aligns with your brand identity across other platforms to maintain consistency.

By following these steps, you can easily update your display name on Amazon Seller Central, helping you keep your seller profile current and professional.