How to Change Your Name on Amazon Seller Account

Changing the name associated with your Amazon Seller account might be necessary for various reasons—perhaps you’ve rebranded your business, changed your legal name, or need to correct an error. Fortunately, Amazon provides a process to update your account details, but it involves a few steps to ensure everything is properly updated and verified. Here’s a detailed guide on how to change your name on your Amazon Seller account:

1. Log In to Your Amazon Seller Central Account: Start by logging into your Amazon Seller Central account using your credentials. You’ll need to access the account settings to make any changes.

2. Navigate to Account Settings: Once logged in, go to the top-right corner of the Seller Central dashboard and click on the "Settings" menu. From the dropdown, select "Account Info."

3. Access Business Information: In the Account Info section, look for the "Your Seller Profile" or "Business Information" section. Click on it to view and edit your business details.

4. Update Your Name: Locate the section where your name or business name is listed. Click on the "Edit" button next to it. Enter your new name or business name as you want it to appear. Be sure to double-check for any spelling errors or inaccuracies.

5. Provide Documentation: Amazon may require you to submit documentation to verify the name change. This could include a government-issued ID, business registration documents, or any other relevant paperwork that supports your name change. Prepare these documents and upload them as instructed.

6. Submit for Review: After entering your new name and uploading the necessary documents, submit the changes for Amazon’s review. This process can take some time, so be patient while Amazon verifies the information.

7. Wait for Confirmation: Amazon will review your request and documentation. If everything is in order, they will update your account information and notify you via email. If there are any issues or additional requirements, Amazon will inform you on the steps needed to complete the process.

8. Check Your Account: After receiving confirmation, log back into your Amazon Seller Central account to ensure that the name change has been applied correctly. Review all sections where the name appears to confirm that it reflects the new name.

Important Tips:

• Ensure Accuracy: Double-check all entries to avoid delays or rejections.
• Keep Documentation Handy: Have all necessary documents ready to expedite the verification process.
• Allow Time for Processing: Name changes can take several days to process, so plan accordingly if you need this done by a specific date.

Potential Issues:

• Mismatch in Documentation: Ensure that the name on your documents matches the name you’re changing to. Discrepancies might lead to rejection of your request.
• Account Restrictions: If your account has any restrictions or issues, address these before submitting your name change request to avoid complications.

Changing your name on your Amazon Seller account is a straightforward process, but it requires attention to detail and patience. By following the steps outlined above, you can ensure that your account reflects your new name accurately and in a timely manner.