How to Change Seller Name on Amazon

Changing your seller name on Amazon can be a crucial step for branding or if you need to adjust your business identity. Whether you're rebranding your business or simply need to correct an error, this guide will walk you through the steps necessary to update your seller name. Follow these detailed instructions to ensure a smooth transition.

Step 1: Log In to Your Amazon Seller Account

First, you'll need to access your Amazon Seller Central account. Go to the Amazon Seller Central website and log in with your credentials.

Step 2: Navigate to Account Info

Once you're logged in, locate the 'Settings' menu at the top right corner of the screen. Click on 'Account Info' from the dropdown menu. This will take you to a page where you can manage your account details.

Step 3: Update Your Business Information

In the 'Account Info' section, find the 'Your Seller Profile' section. Here, you’ll see an option to edit your business name. Click on the 'Edit' button next to your current seller name.

Step 4: Enter Your New Seller Name

A form will appear where you can enter your new seller name. Make sure your new name follows Amazon's guidelines for seller names. It should be a clear and accurate representation of your business and should not include any prohibited content.

Step 5: Save Changes

After entering your new seller name, review the changes to ensure accuracy. Click on the 'Save' button to update your seller name.

Step 6: Wait for Approval

Amazon will review your request to change the seller name. This process can take a few days. During this time, Amazon might reach out to you for additional information or verification.

Step 7: Check for Confirmation

Once your new seller name has been approved, you will receive a confirmation email from Amazon. Make sure to check your email for any additional instructions or notifications from Amazon.

Common Issues and Troubleshooting

1. Name Already Taken: If your desired seller name is already in use, you'll need to choose a different name. Amazon requires that each seller name be unique.

2. Verification Delays: Sometimes, verification can take longer than expected. If you haven’t received confirmation after a week, contact Amazon Seller Support for assistance.

3. Guideline Violations: Ensure that your new seller name complies with Amazon’s guidelines. Names that are misleading, offensive, or contain prohibited terms will be rejected.

Table: Common Seller Name Guidelines

Guideline	Description
Uniqueness	Seller names must be unique and not used by other sellers.
Accuracy	The name should accurately represent your business.
Prohibited Content	Avoid names with offensive or misleading terms.
Amazon Policy Compliance	Ensure the name complies with Amazon’s seller policies.

Additional Tips

• Rebranding Considerations: If you are changing your seller name as part of a rebranding effort, consider updating your product listings, store details, and marketing materials to reflect the new name.

• Customer Communication: Inform your existing customers about the name change. This helps in maintaining trust and ensuring that your customer base remains informed.

• Legal Implications: Check if changing your seller name has any legal implications for your business, such as updating trademarks or business registrations.

By following these steps and guidelines, you can effectively change your seller name on Amazon and ensure a smooth transition for your business.