How to Change Your Business Name on Amazon Seller

Changing your business name on Amazon Seller Central can seem like a daunting task, but it’s a straightforward process if you follow the right steps. This guide will walk you through the entire process, ensuring that you can update your business name with minimal hassle. First and foremost, it's important to note that changing your business name on Amazon may require some additional steps depending on your account status and whether you're a registered brand. Let's dive into the detailed steps and considerations for making this change.

Step 1: Log into Amazon Seller Central

Start by logging into your Amazon Seller Central account. You can do this by visiting the Amazon Seller Central website and entering your credentials. Once logged in, you will be on the Seller Central dashboard.

Step 2: Navigate to Your Account Settings

From the dashboard, go to the “Settings” menu located at the top right corner of the page. Click on “Account Info” from the drop-down menu. This will take you to a page where you can manage various aspects of your account.

Step 3: Update Your Business Information

In the “Account Info” section, look for the “Business Information” tab. Click on it to access your business details. Here, you will find your current business name listed. Click the “Edit” button next to the business name field.

Step 4: Enter Your New Business Name

A form will appear where you can enter your new business name. Be sure to enter the name exactly as you want it to appear. After entering the new name, click “Save” to update the information.

Step 5: Verification Process

Amazon may require you to verify the change. This can involve submitting additional documentation to confirm that the new business name is legitimate. You might be asked to provide a business license, bank statement, or other relevant documents.

Step 6: Wait for Approval

After submitting your new business name and any required documentation, Amazon will review the change. This process can take several business days. Keep an eye on your email for any communication from Amazon regarding the status of your change request.

Step 7: Update Your Listings

Once your business name change is approved, make sure to update any listings, product descriptions, and other references to your old business name. This ensures consistency and prevents confusion for your customers.

Additional Considerations

1. Brand Registry: If you’re a registered brand with Amazon, you might need to update your brand information separately. This can usually be done through the Amazon Brand Registry portal.
2. Legal and Tax Implications: Changing your business name might have legal and tax implications. It’s a good idea to consult with a legal or tax professional to ensure all aspects of the name change are handled properly.

Common Issues and Solutions

• Error Messages: If you encounter error messages during the update process, ensure that all fields are filled out correctly and that there are no issues with your documentation.
• Delayed Approvals: If the approval process seems to be taking longer than expected, contact Amazon Seller Support for assistance. They can provide updates and help resolve any issues.

By following these steps, you can successfully change your business name on Amazon Seller Central and keep your business operations running smoothly. Remember to review all aspects of your account and listings to ensure a seamless transition to your new business name.