How to Create a Product ID on Amazon Seller Central

Creating a product ID on Amazon Seller Central is a crucial step for sellers looking to list new products on the platform. This process, known as generating a Global Trade Item Number (GTIN), is essential for ensuring that your products are uniquely identifiable in the marketplace. Amazon requires a GTIN, which can be in the form of a UPC, EAN, ISBN, or ASIN, depending on the type of product you are selling. Here’s a step-by-step guide to help you create a product ID on Amazon Seller Central.

Step 1: Obtain a GTIN

Before you can create a product ID on Amazon, you need to obtain a GTIN for your product. The most common types of GTINs are UPCs (Universal Product Codes) and EANs (European Article Numbers). If you don't already have a GTIN for your product, you can purchase one from GS1, the global standard for barcodes. Make sure to get a GTIN that is valid and recognized by Amazon.

Step 2: Log in to Amazon Seller Central

To create a product ID, log in to your Amazon Seller Central account. If you don't have an account yet, you'll need to sign up as a seller on Amazon. Once logged in, navigate to the "Inventory" tab on the top menu and select "Add a Product" from the drop-down list.

Step 3: Add a New Product

In the "Add a Product" page, you have two options: you can either search for an existing product to list against or create a new product listing. Since you are creating a new product ID, click on "Create a new product listing". This will take you to a new page where you need to select the appropriate category for your product.

Step 4: Enter Product Details

Once you've selected the category, you'll be prompted to fill in the details about your product. This includes the product name, brand, manufacturer, and most importantly, the GTIN you obtained earlier. Enter the GTIN in the designated field.

Step 5: Generate the Amazon Standard Identification Number (ASIN)

After filling in all the required fields, Amazon will automatically generate an Amazon Standard Identification Number (ASIN) for your product. The ASIN is Amazon's unique identifier for products listed on its platform. This number will be linked to your product, and you can use it to manage your inventory, track sales, and more.

Step 6: Complete the Listing

Once the ASIN is generated, you’ll need to complete the rest of your product listing. This includes adding images, writing a product description, setting a price, and defining the shipping options. Make sure to optimize your product listing with relevant keywords to enhance visibility on Amazon.

Step 7: Review and Submit

After completing all the necessary fields, review your product listing to ensure all information is correct. Once you’re satisfied, click on "Submit" to list your product on Amazon. Amazon will review your submission, and if everything is in order, your product will be live on the platform, ready for customers to purchase.

Conclusion

Creating a product ID on Amazon Seller Central is a straightforward process, but it requires attention to detail, especially when obtaining a valid GTIN. By following these steps, you can ensure that your product is properly listed on Amazon, making it easier for customers to find and purchase your products. Remember, the accuracy of your product information, including the GTIN, directly affects the visibility and success of your product on Amazon.