How Much Do TikTokers Make with 20 Million Followers?

With the rapid rise of TikTok as a dominant social media platform, many are curious about the earning potential for creators with massive followings. If you're a TikToker with 20 million followers, you might be wondering how much you can make from your content. The answer varies widely depending on several factors, including engagement rates, content type, and monetization strategies. Here’s a breakdown of how much TikTokers with 20 million followers can potentially earn, along with the various revenue streams available.

Revenue Streams for TikTokers

1. TikTok Creator Fund

The TikTok Creator Fund is one of the primary ways TikTokers can earn money directly from the platform. However, it’s important to note that the fund pays based on engagement and views rather than just the number of followers. The average earning per 1,000 views can range from $0.02 to $0.04.

To give a rough estimate:

• If a TikToker with 20 million followers gets 1 million views per video, and assuming an average payout of $0.03 per 1,000 views, they could earn around $30,000 per video.

Here’s a table summarizing potential earnings from the Creator Fund based on views:

Views	Earnings ($0.02 per 1,000 views)	Earnings ($0.03 per 1,000 views)	Earnings ($0.04 per 1,000 views)
1,000,000	20	30	40
5,000,000	100	150	200
10,000,000	200	300	400

2. Brand Sponsorships

Brand partnerships are a significant source of income for TikTokers with large followings. The rates for brand deals depend on the creator’s niche, engagement rate, and how well their audience aligns with the brand’s target market.

• For a TikToker with 20 million followers, sponsorship deals can range from $10,000 to $50,000 per post. Influencers in high-demand niches, such as beauty, fashion, or tech, can command even higher fees.

Here’s a table of estimated sponsorship earnings based on different engagement levels:

Engagement Rate	Sponsorship Fee (per post)
Low (1-2%)	$10,000
Medium (3-5%)	$20,000
High (6-10%)	$30,000 - $50,000

3. Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission on sales generated through unique referral links. For a TikToker with 20 million followers, affiliate earnings can be substantial, especially if they have a high engagement rate.

• Potential earnings can range from $5,000 to $25,000 per month depending on the number of products sold through affiliate links and the commission rates offered by the companies.

4. Merchandise Sales

Selling branded merchandise is another lucrative option for TikTokers. By leveraging their massive following, they can sell a variety of products such as clothing, accessories, and digital products.

• For a TikToker with 20 million followers, merchandise sales can generate anywhere from $20,000 to $100,000 per month, depending on the price points and sales volume.

5. Live Streaming

TikTok allows creators to earn money through live streams by receiving virtual gifts from viewers, which can be converted into cash. The amount earned from live streaming varies greatly based on the popularity of the stream and the generosity of viewers.

• On average, TikTokers can earn between $1,000 to $10,000 per live stream, but this can be significantly higher for high-profile TikTokers with substantial engagement during their live sessions.

Factors Influencing Earnings

Several factors can influence how much a TikToker with 20 million followers can make:

• Engagement Rate: Higher engagement rates generally lead to better earnings from both the Creator Fund and brand deals.
• Content Type: Different content genres may attract different sponsorships and affiliate opportunities.
• Audience Demographics: Brands are willing to pay more if the creator’s audience aligns well with their target market.
• Geographic Location: Earnings can vary based on the creator’s location and the economic conditions of their primary audience.

Conclusion

The earning potential for TikTokers with 20 million followers is significant, with multiple revenue streams contributing to their income. From the TikTok Creator Fund and brand sponsorships to affiliate marketing, merchandise sales, and live streaming, the opportunities for monetization are diverse. While exact figures can vary, a TikToker with this level of following can potentially earn anywhere from $50,000 to over $200,000 per month, depending on their engagement, content type, and monetization strategies.

Understanding these revenue streams and optimizing their use can help TikTokers maximize their earnings and leverage their massive following to its fullest potential.