How to Enable Pre-Order on TikTok Shop

Enabling pre-orders on TikTok Shop is a great way to boost your sales and gauge customer interest before officially launching your products. Here’s a detailed guide on how to activate this feature to enhance your e-commerce strategy. Step-by-Step Guide to Enabling Pre-Orders on TikTok Shop:

1. Log In to Your TikTok Shop Account: First, make sure you’re logged into your TikTok Shop seller account. If you don’t have an account yet, you’ll need to create one and set up your shop.

2. Navigate to Your Shop Settings: Once you’re logged in, go to your shop dashboard. Look for the “Settings” or “Shop Management” section where you can manage your product listings.

3. Select the Product You Want to Offer for Pre-Order: Choose the product that you wish to enable pre-orders for. If you haven’t added the product yet, you’ll need to create a new listing.

4. Edit Product Details: Click on the product to edit its details. Here, you’ll find options to adjust various settings for the product.

5. Enable Pre-Order Option: Look for an option that allows you to enable pre-orders. This is often found under the product's availability or sales options. Toggle the switch to enable pre-orders.

6. Set Pre-Order Details: Enter the relevant details for your pre-order. This typically includes:

   • Pre-Order Start and End Date: Define the timeframe during which customers can place their pre-orders.
   • Estimated Shipping Date: Provide an estimated date when the product will be shipped. This helps manage customer expectations.
   • Pre-Order Price: You can offer the product at a special pre-order price or keep it the same as the regular price.

7. Update Product Listing: Save the changes and update your product listing. Ensure that the pre-order information is clearly displayed on the product page so that customers can see it.

8. Promote Your Pre-Order: To maximize the effectiveness of your pre-order campaign, promote it through TikTok’s advertising tools, your own social media channels, and any other marketing strategies you employ.

9. Monitor and Manage Pre-Orders: Keep track of the pre-orders you receive through your shop’s dashboard. Make sure to fulfill these orders promptly once the product becomes available.

Benefits of Enabling Pre-Orders:

• Generate Early Revenue: Pre-orders can provide you with early cash flow and help cover production costs.
• Gauge Interest: See how much demand there is for your product before committing to a full launch.
• Build Anticipation: Create excitement and buzz around your new product, encouraging more customers to place orders.

Troubleshooting Tips:

• Check for Errors: Ensure that all pre-order settings are correctly configured to avoid any issues with order processing.
• Customer Communication: Keep your customers informed about any changes or delays in shipping to maintain trust and satisfaction.

By following these steps, you can effectively enable pre-orders on TikTok Shop and take advantage of this feature to boost your sales and engage with your customers.