How to Find Product Links on TikTok Ad Library

TikTok's Ad Library is a valuable tool for marketers, researchers, and businesses looking to analyze advertising strategies and trends. To find product links within the TikTok Ad Library, follow these detailed steps:

1. Access the TikTok Ad Library: Start by visiting the official TikTok Ad Library website or app. You may need to sign in with your TikTok account credentials.
2. Search for Keywords: Use relevant keywords related to the product or brand you're interested in. For example, if you're looking for links to beauty products, you could search terms like "skincare" or "makeup."
3. Refine Your Search: Utilize filters to narrow down the results. You can filter by date range, region, or ad format to find more specific ads.
4. Analyze Ad Details: Click on individual ads to view more details. This will typically include the ad's content, targeting information, and sometimes, the product link if it's provided.
5. Check the Landing Page: If the product link isn't directly visible in the ad details, look at the landing page URL provided. This URL often redirects to the product's purchase page or a dedicated site where the product is featured.
6. Use Third-Party Tools: Consider using third-party tools or browser extensions designed for ad tracking and analysis, which might offer more in-depth data on the product links.
7. Save or Document Links: For research or marketing purposes, document the product links you find. You might want to use spreadsheets or note-taking apps to keep track of these links and their associated ads.

By following these steps, you can effectively navigate TikTok's Ad Library and locate product links, aiding in your marketing strategies and competitive analysis.