How to Find Trending TikToks
Start with TikTok's Discover Page
TikTok's Discover page is the beating heart of what’s currently trending on the platform. This page is tailored to showcase the most popular hashtags, challenges, and sounds that are catching fire across the platform. Spend some time here daily to get a pulse on what’s hot. The Discover page isn’t just a glimpse into what’s trending now; it’s a roadmap to predict what will trend next.
Leverage the For You Page (FYP)
The For You Page is where the magic happens. This is where TikTok’s algorithm curates content specifically for you, based on your interactions and the latest trends. But there’s more to the FYP than meets the eye. By analyzing what types of videos are consistently showing up on your FYP, you can get ahead of the curve. Notice patterns: Are certain songs, challenges, or themes popping up more frequently? These are clues to what might be trending next.
Use TikTok’s Search Function
Don’t underestimate the power of TikTok’s search bar. By typing in popular keywords, you can quickly see what’s gaining traction. Look for hashtags with growing numbers of views, sounds that are being used increasingly, and challenges that are seeing a surge in participation. Search results also show you the most liked and shared videos under those hashtags or sounds, giving you a clear indicator of what’s resonating with audiences.
Follow Trendsetters and Influencers
Influencers often have their finger on the pulse of what’s trending, or they’re the ones creating trends themselves. By following a mix of popular influencers and niche creators, you can stay ahead of the curve. These creators often experiment with new formats, challenges, and sounds before they become mainstream. Pay attention to what they’re doing and how their content is evolving. Also, note which of their videos gain traction quickly—this could signal an emerging trend.
Track Emerging Sounds and Music
Music is the lifeblood of TikTok trends. A catchy song or sound bite can catapult a video into the viral stratosphere. By monitoring the sounds and songs that are being used increasingly in videos, you can predict the next big trend. TikTok provides a ‘Sounds’ section where you can explore what’s hot, but also, notice what’s starting to climb the ranks in terms of usage and engagement.
Engage with Niche Communities
TikTok isn’t just one large community—it’s a tapestry of micro-communities, each with its own trends and influencers. Engaging with niche communities can give you insights into smaller trends that might blow up into platform-wide phenomena. Explore content in areas that interest you, but also venture into communities outside your usual sphere. This not only broadens your perspective but might help you spot a trend before it hits the mainstream.
Analyze TikTok Analytics
If you’re already creating content, your analytics are a treasure trove of trend data. TikTok Analytics can show you which of your videos are performing well and how they compare to trending content. By identifying which types of content resonate with your audience, you can tailor your strategy to align with emerging trends. This data-driven approach helps you to not just follow trends but to anticipate them based on what your followers engage with.
Utilize Third-Party Trend Analysis Tools
For those who want to dig deeper, several third-party tools can help analyze trends across TikTok. Tools like TrendTok, Popsters, or BuzzSumo allow you to track viral content, emerging hashtags, and influencers. These tools provide insights that might not be immediately obvious through TikTok’s native features. They can be particularly useful for brands and marketers looking to stay ahead of the curve and capitalize on emerging trends.
Participate in Trending Challenges
One of the fastest ways to get noticed on TikTok is by participating in trending challenges. Challenges often have their own life cycle: they start small, gain traction, explode in popularity, and eventually fade. By jumping on a challenge early, you increase your chances of going viral. Watch out for new challenges on the Discover page or those promoted by influencers you follow. But don’t just participate—put your own creative spin on it to stand out.
Pay Attention to TikTok News and Updates
Staying informed about TikTok’s latest features, updates, and news can give you a competitive edge. Sometimes, TikTok will introduce new tools, filters, or effects that can become the next big trend. By being one of the first to use these new features, you can position yourself as a trendsetter. Keep an eye on TikTok’s official blog, news outlets that cover social media trends, and influencer updates to stay in the loop.
Collaborate with Other Creators
Collaboration is a powerful way to tap into trends. By working with other creators, you can blend audiences, increase your reach, and experiment with trending content. When you collaborate, you also share insights, which can help you both stay ahead of the curve. Look for creators who have a similar audience or those who are already participating in emerging trends.
Understand the Algorithm
TikTok’s algorithm is the gatekeeper of what becomes popular. Understanding how the algorithm works can give you a significant advantage in identifying trends. The algorithm prioritizes engagement, so videos that quickly gather likes, comments, and shares are more likely to go viral. Pay attention to the types of content that TikTok’s algorithm seems to favor at different times and tailor your content accordingly.
Host or Join Live Streams
Live streaming is becoming an increasingly popular feature on TikTok. It allows for real-time interaction with your audience, which can boost your engagement and visibility. During live streams, you can discuss trending topics, participate in live challenges, or even create spontaneous content based on audience suggestions. This not only helps you stay connected with your followers but can also give you immediate feedback on what might become the next big trend.
Observe Global Trends
TikTok is a global platform, and trends don’t always start in your region. By observing what’s trending in other parts of the world, you can sometimes catch a trend before it hits your local market. Use TikTok’s settings to explore content from other countries and follow international influencers. Global trends often cross borders, and being aware of them can help you stay ahead of the curve.
Utilize TikTok Ads for Trend Discovery
TikTok Ads isn’t just for promotion—it can be a tool for trend discovery as well. By analyzing the ads that are being promoted on TikTok, you can get insights into what brands are pushing and what content is being highlighted. This can give you a clue about emerging trends, especially in the consumer and entertainment sectors. Pay attention to the type of content that is being advertised and how it aligns with current trends on the platform.
Regularly Refresh Your Content
Finally, one of the best ways to stay on top of trends is to keep your content fresh. TikTok is a fast-paced platform, and what’s trending today might be old news tomorrow. By regularly updating your content and experimenting with new formats, you keep your audience engaged and increase your chances of hitting on the next big trend. Don’t be afraid to take risks and try something new—after all, that’s how trends are born.
Conclusion
Finding trending TikToks is as much about staying curious and adaptable as it is about staying informed. By leveraging TikTok’s features, engaging with its communities, and staying on top of analytics, you can not only spot trends but become a trendsetter yourself. Keep experimenting, stay engaged, and most importantly, have fun with the process. After all, TikTok is all about creativity and spontaneity.
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