Top Free TikTok Analytics Tools for 2024

In 2024, TikTok continues to be a major platform for creators and businesses alike. To stay ahead in this dynamic environment, having access to robust analytics tools is crucial. Many creators and marketers are looking for free tools to track their performance and optimize their strategies. In this article, we will explore some of the top free TikTok analytics tools available this year, helping you make informed decisions to boost your TikTok presence.

1. TikTok’s Built-In Analytics

TikTok’s own analytics platform is a valuable resource for creators. This tool provides insights into account performance, video metrics, and audience demographics. To access TikTok analytics, you need to switch your account to a Pro account, which is free. Once enabled, you can track metrics such as views, likes, shares, and followers growth.

Advantages:

• Direct integration with TikTok
• Detailed performance insights
• Audience demographics

Disadvantages:

• Limited to TikTok platform
• Basic compared to third-party tools

2. TikTok Analytics by Analisa.io

Analisa.io offers a free version that provides essential TikTok analytics. It includes features like profile analysis, content performance, and engagement rates. The tool’s interface is user-friendly, making it easy for users to understand their performance metrics and optimize content strategy.

Advantages:

• User-friendly interface
• Content performance insights
• Engagement tracking

Disadvantages:

• Limited features in free version
• Advanced features require a paid plan

3. Exolyt

Exolyt is another tool that offers a free basic plan for TikTok analytics. It provides detailed insights into video performance, user engagement, and competitor analysis. This tool is great for those who want to track the performance of specific videos and compare it with competitors.

Advantages:

• Competitor analysis
• Video performance tracking
• Free basic plan

Disadvantages:

• Some advanced features are paid
• Limited to basic insights in free version

4. PimEyes

PimEyes is a free tool that helps track visual content on TikTok. While primarily known for its face recognition capabilities, it can be used to monitor visual trends and understand how your content is being used across the platform.

Advantages:

• Visual content tracking
• Face recognition
• Free access

Disadvantages:

• Limited to visual content
• Not a comprehensive analytics tool

5. Social Blade

Social Blade is well-known for its YouTube analytics, but it also offers a free version for TikTok. It provides basic statistics such as follower count, video views, and growth trends. This tool is useful for those who need a general overview of TikTok performance.

Advantages:

• General performance overview
• Historical data tracking
• Free access

Disadvantages:

• Less detailed than specialized tools
• Limited insights in free version

Summary Table

To help you decide which tool to use, here’s a summary of the features offered by each:

Tool	Features	Advantages	Disadvantages
TikTok Analytics	Account performance, video metrics	Direct integration, detailed insights	Limited to TikTok platform
Analisa.io	Profile analysis, content performance	User-friendly, engagement tracking	Limited features in free version
Exolyt	Video performance, competitor analysis	Competitor analysis, free basic plan	Advanced features require payment
PimEyes	Visual content tracking, face recognition	Visual content tracking, free access	Limited to visual content
Social Blade	Basic statistics, growth trends	General performance overview, historical data	Less detailed, limited insights

Choosing the right analytics tool depends on your specific needs, whether you want detailed insights or a general overview. Using these free tools can help you optimize your TikTok strategy and enhance your presence on the platform.