Highest Paid TikTok Influencers of 2024

In 2024, TikTok continues to dominate the social media landscape, and some of its top influencers are earning astronomical sums. These influencers, with millions of followers and billions of views, have become powerful digital celebrities, commanding high fees for brand partnerships, sponsored content, and their own product lines. In this article, we'll take a look at the highest-paid TikTok influencers of 2024, breaking down their earnings, brand partnerships, and what makes them stand out in the crowded world of social media.

1. Charli D’Amelio

Charli D’Amelio has been a top TikTok influencer since her rapid rise to fame in 2019. In 2024, she remains at the top of the earnings chart. With over 150 million followers, Charli continues to be a magnet for brands looking to reach a young and engaged audience. Her partnerships with Dunkin' Donuts, Hollister, and Invisalign have been particularly lucrative, and she’s also branched out into her own ventures, including a skincare line. Her estimated earnings for 2024 are around $25 million.

2. Addison Rae

Another name synonymous with TikTok fame is Addison Rae. With over 120 million followers, Addison has built a brand that extends beyond TikTok into movies, music, and her own beauty line, Item Beauty. In 2024, her earnings are estimated to be around $20 million. She has partnered with brands like American Eagle, L’Oréal, and Spotify, making her one of the most sought-after influencers in the industry.

3. Bella Poarch

Bella Poarch shot to fame with her viral lip-sync videos and has since become a major force on TikTok. With 90 million followers, she is known for her unique style and music career, which began with her hit single “Build a Bitch.” In 2024, Bella’s earnings are estimated at $15 million. She’s worked with brands like Prada, Valentino, and Moncler, and her distinct aesthetic continues to attract a diverse audience.

4. Khaby Lame

Khaby Lame is known for his silent comedic reactions to overly complicated life hacks. His unique content has garnered him over 160 million followers, making him one of the most followed people on TikTok. His earnings in 2024 are estimated at $14 million. Khaby has partnered with Hugo Boss, Xbox, and Pepsi, and his relatable content appeals to a global audience.

5. Zach King

Zach King, famous for his “magic vines” and illusion videos, remains one of the most creative influencers on TikTok. With 75 million followers, Zach’s content stands out for its high production value and creativity. In 2024, his earnings are estimated at $13 million. Zach has collaborated with brands like Coca-Cola, Disney, and Apple, making him a favorite for campaigns requiring a touch of magic.

6. Dixie D’Amelio

Following in her sister Charli’s footsteps, Dixie D’Amelio has carved out her niche in the TikTok world. With 60 million followers, Dixie is not just a TikTok star but also a singer and podcast host. Her estimated earnings for 2024 are $10 million. She’s partnered with brands such as Puma, Amazon Music, and Valentino, and her music career continues to grow alongside her social media presence.

7. Spencer X

Spencer X, known for his beatboxing skills, has become one of TikTok’s most unique creators. With 55 million followers, Spencer X’s earnings in 2024 are estimated to be $9 million. He has collaborated with brands like Sony, Oreo, and Nickelodeon, and his musical talent has opened doors to various opportunities, including music production and soundtracks.

8. Michael Le

Michael Le, also known as JustMaiko, is famous for his dance videos and choreography. With 52 million followers, Michael’s earnings in 2024 are estimated at $8 million. He has partnered with brands like Samsung, Ralph Lauren, and Bang Energy, and his influence extends beyond TikTok into other social media platforms where he shares dance tutorials and lifestyle content.

9. Riyaz Aly

Riyaz Aly is one of TikTok’s biggest stars from India. With 45 million followers, Riyaz’s earnings in 2024 are estimated to be around $7 million. He has worked with brands like Cadbury, Adidas, and OnePlus, making him one of the most popular influencers in the Indian market. Riyaz’s popularity continues to grow as he branches out into acting and modeling.

10. Avani Gregg

Avani Gregg, known for her makeup tutorials and transformation videos, has built a strong following on TikTok. With 40 million followers, Avani’s estimated earnings in 2024 are $6 million. She has partnered with brands like NYX Cosmetics, Morphe, and Netflix, and her unique style and makeup skills have made her a trendsetter among Gen Z.

Conclusion

The top TikTok influencers of 2024 are earning more than ever, thanks to their vast follower bases and the platform's continued growth. These influencers are not only content creators but also savvy businesspeople who have turned their online personas into multi-million-dollar brands. From beauty products to fashion lines and brand partnerships, these TikTok stars are shaping the future of digital marketing.

As TikTok continues to evolve, it’s likely that we’ll see new faces emerge in the coming years, but for now, these are the influencers at the top of their game, commanding impressive fees and reaching millions of fans worldwide. Their influence goes beyond just social media; they are trendsetters, cultural icons, and entrepreneurs who have mastered the art of digital fame.