How to Change Your Amazon Seller Account Name: A Step-by-Step Guide

Changing the name of your Amazon seller account can be a crucial step in rebranding or updating your business identity. This guide will walk you through the process, ensuring that you meet Amazon's requirements and make the transition as smooth as possible.

Step 1: Understanding the Requirements

Before you initiate the name change, it’s important to understand Amazon’s guidelines. According to Amazon’s policy, you must ensure that your new business name complies with their standards:

• Consistency: The new name should be consistent with the name on your other business documents, such as tax records and bank accounts.
• No Misleading Names: Avoid names that could be considered misleading or deceptive.
• Professionalism: The name should be professional and relevant to your business.

Step 2: Preparing for the Change

1. Gather Documentation: Collect all necessary documents that prove your new business name. This may include:

   • Business registration documents
   • Tax identification documents
   • Bank account details

2. Check Your Account Information: Ensure all other account information is up-to-date. This includes contact details and business address.

Step 3: Updating Your Seller Account Name

1. Log In to Your Amazon Seller Central Account: Go to the Amazon Seller Central website and log in with your credentials.

2. Navigate to Account Settings: Click on “Settings” at the top right corner of the page, then select “Account Info” from the dropdown menu.

3. Update Your Business Information:

   • In the “Business Information” section, click on “Edit” next to the business name.
   • Enter your new business name and ensure it meets Amazon’s guidelines.

4. Submit Documentation: You may be prompted to upload supporting documents. Follow the instructions to upload these files.

5. Review and Confirm: Double-check the details you have entered and confirm the changes. Amazon will review the request and may contact you for further verification.

Step 4: Monitoring the Change

1. Wait for Approval: Amazon’s review process can take a few days. During this time, monitor your email for any requests for additional information or approval notifications.

2. Verify the Update: Once approved, log back into your Seller Central account to ensure the new name is reflected correctly.

Step 5: Updating Other Platforms

After changing your seller account name on Amazon, update your business name on other platforms where your store is listed, such as:

• Social Media: Update your business name on social media profiles.
• Website: If you have a website, make sure the name is updated there as well.
• Marketing Materials: Revise any marketing materials, including business cards and brochures, to reflect the new name.

Common Issues and Solutions

• Name Rejection: If Amazon rejects your name change request, review their feedback and ensure your new name complies with their guidelines. You may need to provide additional documentation or make adjustments.
• Verification Delays: If verification is delayed, contact Amazon Seller Support for assistance and ensure you have provided all required documentation.

Conclusion

Changing your Amazon seller account name is a straightforward process if you follow Amazon’s guidelines and prepare properly. By understanding the requirements, updating your information accurately, and monitoring the change, you can ensure a smooth transition and maintain your business's professional image.