How to Get Amazon Seller Fulfilled Prime

Amazon Seller Fulfilled Prime (SFP) is a program that allows sellers to offer Prime shipping benefits while fulfilling orders themselves. This program enables sellers to use their own warehouses and shipping methods while still providing customers with the fast and reliable shipping that comes with Amazon Prime. Here’s a step-by-step guide on how to get started with Seller Fulfilled Prime:

1. Understand the Requirements: Before applying for Seller Fulfilled Prime, ensure that you meet Amazon's requirements. You need to be a professional seller with a high level of performance metrics, including a low order defect rate, high on-time delivery rate, and excellent customer feedback.

2. Apply for the Program: Log in to your Amazon Seller Central account and navigate to the “Inventory” tab. Select “Seller Fulfilled Prime” and follow the application process. You’ll need to provide detailed information about your fulfillment capabilities and agree to Amazon’s terms and conditions.

3. Get Approved: Once you submit your application, Amazon will review it to ensure you meet their standards. If approved, you’ll receive access to the Seller Fulfilled Prime program. You may need to complete additional training or testing to ensure you can meet Amazon’s delivery requirements.

4. Set Up Your Shipping Settings: After approval, you’ll need to configure your shipping settings to meet Prime delivery standards. This includes setting up your shipping templates and ensuring that your shipping processes can handle expedited deliveries.

5. Prepare for Inspection: Amazon may conduct a site inspection to verify that your shipping and handling processes meet their standards. Be prepared for this inspection and ensure that your facilities are ready.

6. Start Listing Products: Once everything is set up, you can start listing products as Seller Fulfilled Prime. Ensure that your listings are accurate and that you can fulfill orders within the required timeframes.

7. Maintain Performance: To stay in the program, you must consistently meet Amazon’s performance metrics. This includes maintaining high shipping and handling standards, keeping up with order fulfillment, and providing excellent customer service.

8. Monitor and Adjust: Regularly review your performance reports in Seller Central to ensure you’re meeting all requirements. Make adjustments as needed to maintain your Seller Fulfilled Prime status.

Advantages of Seller Fulfilled Prime:

• Control Over Inventory: You manage your own inventory and shipping processes, giving you more control over your operations.
• Access to Prime Customers: You can reach millions of Prime members, increasing your visibility and sales potential.
• Flexibility: You can use your own fulfillment methods and systems, allowing for greater flexibility in how you manage your business.

Challenges to Consider:

• Strict Performance Metrics: Amazon has high standards for shipping and customer service, which can be challenging to meet consistently.
• Increased Costs: Handling Prime orders may involve higher shipping costs and additional resources to meet delivery requirements.
• Inspection and Compliance: Regular inspections and compliance checks can add complexity to your operations.

Summary:

Seller Fulfilled Prime is an excellent opportunity for sellers who want to offer Prime benefits without using Amazon’s fulfillment centers. By following the steps outlined above and maintaining high performance standards, you can successfully join the Seller Fulfilled Prime program and take advantage of the benefits it offers.