How to Go Live on TikTok Business Account

Going live on TikTok from a business account can be a powerful way to engage with your audience in real-time, showcase your products or services, and boost your brand’s visibility. To help you navigate this process, here’s a comprehensive guide on how to go live on TikTok with a business account, including setup, preparation, and best practices to ensure a successful live broadcast.

1. Meeting Eligibility Requirements

Before you can go live on TikTok with a business account, ensure you meet the following requirements:

• Account Type: Ensure your account is a business account. If it’s not, you can switch it by going to your profile settings and selecting the option to switch to a business account.
• Follower Count: As of the latest update, your business account must have at least 1,000 followers to access the live feature.
• Age Requirement: You must be at least 16 years old to go live on TikTok. If you are over 18, you will have additional features available.

2. Setting Up Your TikTok Business Account

If you haven’t set up your business account yet, follow these steps:

• Download TikTok: Make sure you have the TikTok app installed on your mobile device.
• Create an Account: Sign up using your email, phone number, or a third-party account like Facebook.
• Switch to a Business Account: Go to your profile, tap the three lines in the top right corner, select 'Settings and Privacy,' then tap 'Manage Account' and 'Switch to Business Account.' Choose the category that best describes your business.

3. Preparing for Your Live Stream

Preparation is key to a successful live stream. Here’s what you need to do:

• Plan Your Content: Decide on the topic of your live stream. It could be a Q&A session, product demonstration, or behind-the-scenes look at your business.
• Set a Schedule: Choose a time that aligns with when your audience is most active. Use TikTok’s analytics to determine peak engagement times.
• Promote Your Live Stream: Announce your live session in advance through TikTok posts and other social media platforms to build anticipation.

4. Going Live on TikTok

Follow these steps to start your live broadcast:

• Open the App: Launch TikTok and go to the ‘+’ button to create a new post.
• Select 'Live': Swipe to the 'Live' option on the recording screen.
• Add a Title: Enter a compelling title for your live stream that clearly describes what viewers can expect.
• Check Settings: Adjust your privacy settings if needed. You can choose who can view your live stream.
• Go Live: Tap ‘Go Live’ to start broadcasting.

5. During the Live Stream

Here are some tips for engaging with your audience during the live stream:

• Engage with Viewers: Respond to comments and questions in real-time to keep the audience engaged.
• Use Features: Take advantage of TikTok’s interactive features, such as live polls and gifts.
• Monitor Your Stream: Keep an eye on the stream quality and address any technical issues promptly.

6. Post-Live Actions

After your live stream ends, consider these follow-up actions:

• Review Analytics: Check the analytics to understand viewer engagement, peak times, and overall performance.
• Thank Your Viewers: Post a thank-you message to acknowledge and appreciate your viewers.
• Repurpose Content: Save the live stream video and repurpose it for other content, such as highlights or promotional clips.

7. Best Practices for Successful Live Streaming

To ensure your live streams are as effective as possible, follow these best practices:

• Consistency: Stream regularly to build and maintain your audience.
• Quality: Ensure high video and audio quality by using good equipment and a stable internet connection.
• Engagement: Make your live streams interactive by involving your audience and addressing their interests and concerns.
• Promotion: Promote your live streams through various channels to maximize reach and visibility.

8. Troubleshooting Common Issues

Here are some common issues you might face and how to address them:

• Technical Problems: If you experience technical issues, restart your device and check your internet connection.
• Low Engagement: Analyze your content and engagement strategies to determine what might be causing low viewer interaction and adjust accordingly.
• Inappropriate Comments: Use TikTok’s moderation tools to manage and filter comments to ensure a positive and professional environment.

Conclusion

Going live on TikTok from a business account is a great way to engage with your audience and promote your brand. By following these steps and best practices, you can create successful live broadcasts that resonate with your viewers and enhance your brand’s presence on TikTok.