How to Install TikTok Pixel on Shopify Manually

Installing the TikTok Pixel on Shopify can significantly boost your ability to track and analyze user behavior on your store. By manually adding the TikTok Pixel, you gain access to valuable insights into how your visitors interact with your site, which can help you optimize your advertising strategies. Here's a step-by-step guide to manually installing the TikTok Pixel on Shopify.

Step 1: Create a TikTok Pixel

1. Log in to your TikTok Ads Manager account. If you don’t have an account, you’ll need to create one.
2. Navigate to the 'Assets' tab and select 'Event' from the drop-down menu.
3. Click on 'Manage' in the Pixel section, then select 'Create Pixel.'
4. Name your Pixel and choose the 'Manually Install Pixel Code' option.
5. Click 'Next' and then 'Copy Pixel Code.' You’ll need this code later.

Step 2: Add TikTok Pixel Code to Shopify

1. Log in to your Shopify Admin panel.
2. Go to 'Online Store' and then select 'Themes.'
3. Click 'Actions' on your current theme and choose 'Edit code.'
4. Find the 'theme.liquid' file under the 'Layout' section.
5. Paste the TikTok Pixel code you copied from TikTok Ads Manager into the section of the 'theme.liquid' file.
6. Click 'Save' to apply the changes.

Step 3: Verify Your Pixel Installation

1. Return to TikTok Ads Manager and navigate to the 'Event' section.
2. Select your Pixel and click 'Test Events.'
3. Visit your Shopify store and perform actions like adding items to the cart or completing a purchase.
4. Check the Test Events section in TikTok Ads Manager to confirm that the Pixel is tracking correctly.

Step 4: Set Up Pixel Events

1. In TikTok Ads Manager, go to the 'Event' section and select 'Manage.'
2. Click on 'Add Event' and choose the events you want to track, such as 'View Content,' 'Add to Cart,' and 'Complete Payment.'
3. Follow the instructions to configure these events on your Shopify store, which may involve adding additional code snippets to specific pages.

Additional Tips:

• Ensure that the Pixel code is correctly placed within the tag of your theme.liquid file to avoid tracking issues.
• Use the TikTok Pixel Helper Chrome extension to troubleshoot any issues with your Pixel installation.

By following these steps, you’ll be able to effectively install and utilize the TikTok Pixel on your Shopify store. This setup will enable you to track user interactions and gather valuable data to enhance your marketing strategies.