How to Live Sell on Lazada

is a powerful way to reach potential customers in real-time and boost sales. With the growth of e-commerce and the increasing popularity of live streaming, Lazada has integrated live selling into its platform to provide a dynamic shopping experience. Here’s a comprehensive guide on how to successfully conduct live selling on Lazada.

1. Set Up Your Lazada Seller Account Before you can start live selling, ensure you have a Lazada seller account. If you don't have one, you need to register on the Lazada Seller Center. Provide all the required information, including business details and bank account information.

2. Understand the Live Selling Features Lazada offers several features for live selling:

• Live Streaming Interface: This is where you’ll broadcast your live sessions.
• Product Integration: You can showcase products during your live session with direct links for easy purchasing.
• Real-Time Interaction: Engage with viewers through live chat and respond to their questions instantly.

3. Plan Your Live Selling Session Successful live selling requires careful planning:

• Choose the Right Products: Highlight products that are in high demand or have special promotions.
• Prepare Your Script: Plan what you’ll say and how you’ll present the products. This includes key product features, benefits, and any special offers.
• Set a Schedule: Pick a time when your target audience is most likely to be online. Lazada provides insights on when your audience is active.

4. Promote Your Live Session Before going live, promote your session to attract viewers:

• Social Media: Share the live session details on your social media channels.
• Email Campaigns: Send out notifications to your email list.
• Lazada Platform: Use Lazada’s promotional tools to inform potential customers about your live session.

5. Go Live When it’s time to start, make sure you:

• Test Your Equipment: Check your camera, microphone, and internet connection to avoid technical issues.
• Engage Your Audience: Interact with viewers, answer their questions, and keep them engaged with interesting content.
• Showcase Products Effectively: Demonstrate the product’s features and benefits clearly. Use high-quality visuals and be enthusiastic.

6. Monitor and Analyze Performance After your live session, evaluate its performance:

• Viewership Metrics: Check the number of viewers and engagement levels.
• Sales Data: Review the sales generated during the live session.
• Customer Feedback: Analyze comments and feedback to understand what worked well and what could be improved.

7. Post-Live Session Activities

• Follow-Up: Send thank-you messages to viewers and customers who made purchases.
• Review and Improve: Based on the performance data, refine your strategies for future live sessions.

Conclusion Live selling on Lazada is an excellent way to boost your sales and connect with customers in real-time. By setting up your account properly, planning your sessions, promoting effectively, and analyzing performance, you can make the most out of Lazada’s live selling feature. Embrace this opportunity to showcase your products dynamically and engage with your audience directly.