How to Start Live Selling on TikTok

TikTok has revolutionized social media and online shopping by integrating live selling into its platform. If you’re interested in starting live selling on TikTok, this guide will walk you through the essential steps to get you up and running.
1. Set Up Your TikTok Account
To start live selling on TikTok, you first need a TikTok account. If you don't already have one, download the TikTok app from your device’s app store, and sign up using your email address, phone number, or an existing social media account. Once your account is set up, make sure to optimize your profile by adding a professional profile picture, a catchy bio, and any relevant links to your business or products.
2. Meet the Requirements for Live Selling
Before you can start live selling, there are specific requirements you must meet:

• Age: You need to be at least 18 years old.
• Followers: TikTok requires a minimum number of followers to access the live selling feature. This number can vary, but generally, having 1,000 followers is a good starting point.
• Account Type: Ensure your account is set to a business or creator account, as personal accounts might not have access to live selling features.
  3. Prepare Your Products and Content
  Plan the products you want to sell during your live sessions. Create a list of items and gather high-quality images and descriptions for each. Content preparation is crucial; consider making a script or a checklist to keep your live session organized and engaging.
  4. Enable Live Selling Feature
  To access the live selling feature, go to the TikTok app’s settings and find the “Live Selling” option. Follow the prompts to set up your live selling tools, including linking your product catalog and setting up payment methods.
  5. Plan Your Live Session
  Before you go live, plan your session thoroughly:
• Schedule: Choose a time when your target audience is most active.
• Promotion: Promote your live session in advance using TikTok posts, stories, and other social media platforms.
• Engagement: Prepare interactive content to keep your audience engaged. This could include Q&A sessions, giveaways, or exclusive discounts.
  6. Go Live
  When you’re ready, start your live session by tapping the “+” icon on your TikTok profile and selecting “Live.” Introduce yourself and your products at the beginning of the session, and keep the conversation engaging throughout. Use TikTok’s live chat feature to interact with viewers in real-time and answer any questions they may have.
  7. Manage Sales and Follow Up
  During the live session, manage your sales by keeping track of orders and payments. After the session ends, follow up with customers to confirm their orders and address any issues. Analyzing the performance of your live session is also essential. Review metrics like viewer engagement, sales numbers, and customer feedback to refine your future live selling strategies.
  8. Utilize TikTok Tools and Analytics
  TikTok provides various tools and analytics to help you optimize your live selling strategy. Use these tools to monitor your performance, understand your audience better, and make data-driven decisions.
  9. Stay Updated and Adapt
  TikTok is continually evolving, and so are its features. Stay updated with the latest trends and updates on the platform. Adapting to new features and trends can help you stay ahead of the competition and enhance your live selling experience.
  10. Build Relationships and Community
  Building strong relationships with your audience is crucial for long-term success. Engage with your viewers outside of live sessions, offer personalized recommendations, and create a sense of community around your brand. This can lead to increased loyalty and repeat customers.
  In conclusion, starting live selling on TikTok involves setting up your account, meeting specific requirements, preparing your products, and planning engaging live sessions. By following these steps and continuously refining your approach, you can leverage TikTok’s powerful platform to boost your sales and grow your business.