How to Make More Than One Instagram Account

Why settle for one Instagram account when you can have multiple, each with its unique personality and purpose? Whether you're looking to manage a personal profile alongside a business page, or you simply want to separate different aspects of your life, creating more than one Instagram account has become not only possible but also straightforward. The real question is, how do you set them up seamlessly while maintaining a cohesive presence on the platform? Let's dive into this.

Why You Might Want Multiple Instagram Accounts

Instagram has grown beyond just a photo-sharing app; it’s now a place where personal branding, business outreach, and even hobbies can thrive in a very specialized way. For example, imagine having a private account just for your friends and family and another one dedicated solely to your fitness journey or business. In essence, having more than one account offers better segmentation of your audience. It allows you to cater your content to the right people, without feeling the need to water down your messages.

Case in Point: The Modern Freelancer

Take, for example, a freelance designer. One account could serve as an artistic portfolio, showcasing completed projects and attracting potential clients, while another could be more casual, featuring personal moments, vacations, and hobbies. This segmentation of accounts ensures that the target audience gets exactly what they’re looking for—no distractions, no overlap, just pure value in the content provided.

Step-by-Step Guide: How to Create Multiple Instagram Accounts

Let’s get to the heart of the matter—creating and managing multiple Instagram accounts effortlessly.

1. Create Your First Account (If You Haven’t Already)

Before you can dive into multiple accounts, you’ll need at least one account to start. To create your first account:

• Download the Instagram app.
• Sign up with your email address, phone number, or Facebook account.
• Choose a username and password.
• Set up your profile by adding a profile picture, bio, and website if necessary.

2. Adding Another Instagram Account

Once you have your primary account set up, Instagram makes it easy to add additional accounts:

• Go to your profile: Tap on your profile picture in the bottom right corner of the screen.
• Access the settings menu: Tap on the three lines (hamburger menu) in the top right corner, then select "Settings."
• Scroll down: Find the “Add Account” option and select it.
• Create a new account: You can either log into an existing account or create a new one. To create a new one, follow the instructions by entering a unique email or phone number, username, and password.

3. Switch Between Accounts Effortlessly

After setting up multiple accounts, switching between them is crucial for effective management. To switch accounts:

• Go to your profile page: Once again, tap on your profile picture.
• Tap your username: At the top of the screen, you’ll see your username. Tap on it, and a dropdown menu will appear, showing all the accounts you’ve linked.
• Select the account you want: Simply tap the account you wish to manage, and the app will switch over immediately.

4. Manage Notifications for Each Account

A crucial aspect of managing multiple accounts is keeping notifications organized. To customize notifications for each account:

• Go to Settings: Open the settings menu on the account you wish to adjust notifications for.
• Choose ‘Notifications’: Here, you can toggle notifications for likes, comments, direct messages, and more. Ensure that you set up each account's notifications based on how you want to manage them.

5. Logout Without Deleting an Account

Let’s say you’re juggling multiple accounts but want to take a break from one. Instagram allows you to log out of one or all of your accounts without deleting them entirely. To do this:

• Go to your profile settings: Open the account you want to log out of.
• Scroll down: Tap “Log Out of [username]” to log out of one account, or “Log Out of All Accounts” to exit Instagram completely.

Pro Tips for Managing Multiple Instagram Accounts

1. Different Content Strategies for Different Accounts

Each account should serve a specific purpose. For instance, if you have a personal account and a business account, you should never post the same content on both. Your personal account could be more light-hearted and showcase your lifestyle, while your business account should focus on professional content.

2. Use Scheduling Tools

To keep up with content posting on multiple accounts, scheduling tools like Buffer, Hootsuite, or Later can be invaluable. These tools allow you to plan out your posts in advance, ensuring that both (or more) accounts stay active without the need for constant manual updates.

Tool	Key Feature	Price
Buffer	Schedule posts across multiple accounts	Free + Paid plans
Hootsuite	Advanced analytics for performance	Free + Paid plans
Later	Visual content calendar	Free + Paid plans

3. Personal Branding Across Accounts

Even though each account may have a different audience and purpose, maintaining consistency in your voice and tone across all of them is key. Consider using a cohesive bio, similar profile pictures, and consistent color schemes. This small but powerful branding technique ensures people can easily identify you across all your accounts, no matter the context.

Avoid Common Pitfalls

1. Overcommitting to Multiple Accounts

Running more than one Instagram account is manageable but can easily become overwhelming if you’re not disciplined. It’s crucial to know why you want more than one account in the first place. For example, if you’re a small business owner, you may not need separate accounts for different product lines. One well-managed account might suffice.

2. Mixing Personal and Professional Too Much

While Instagram allows you to switch between accounts, it’s essential to remember that each account serves its audience. Avoid cross-posting between personal and professional accounts unless the content is genuinely relevant to both audiences. This helps you maintain clear boundaries and ensures you deliver value tailored to each set of followers.

Advanced Strategies: Boosting Engagement Across Multiple Accounts

1. Cross-Promotion

One of the benefits of having multiple accounts is the ability to cross-promote between them. If your audience on one account might be interested in the content on another, don’t hesitate to post about it. For instance, your personal followers might enjoy a behind-the-scenes look at your business, or your business account could introduce a more personal element by promoting your personal page.

2. Use Instagram Ads to Grow Multiple Accounts

You can run Instagram ads to grow each of your accounts individually. By targeting different audiences based on each account’s content and goals, you can build a more segmented and engaged follower base for each.

3. Leverage Hashtags Strategically

Each account should utilize hashtags relevant to its content. Using the same hashtags across multiple accounts can be counterproductive. Instead, tailor hashtags to each account’s niche and audience. For instance, if your business account is for selling fitness equipment, you might use hashtags like #FitnessGear, #HomeWorkouts, and #FitLife. On your personal account, which might focus on fitness tips, use more general hashtags like #FitnessGoals or #HealthyLiving.

Wrapping Up: Why Managing Multiple Instagram Accounts Could Be Your Secret Weapon

Instagram's flexibility allows users to create and manage several accounts efficiently, especially with their easy-switch feature. By understanding your specific needs, using the right tools, and keeping your audience in mind, you can maximize the value of each account without overloading yourself. Whether you’re building a personal brand or expanding a business, multiple Instagram accounts can offer the versatility you need to thrive.