Monetization in Kenya: How Many Followers Do You Need?

In Kenya, the path to monetization on social media platforms often hinges on the number of followers you have. For instance, to start earning revenue through platforms like Instagram or YouTube, influencers typically need to have a significant following. In general, influencers with at least 10,000 followers on Instagram can start accessing some monetization features, such as sponsored posts and affiliate marketing. On YouTube, creators need to meet the eligibility requirements of the YouTube Partner Program, which includes having at least 1,000 subscribers and 4,000 watch hours in the past year. However, having a large following alone does not guarantee success. Content quality, engagement rates, and niche relevance play crucial roles in attracting brand partnerships and earning potential. It’s also important to continuously engage with your audience and produce content that resonates with them to maintain and grow your follower base.