Get More Views on TikTok

To get more views on TikTok, you need to think like a content creator, not just a casual user. TikTok is a platform where creativity reigns supreme, but strategy is just as important as creativity. Below, we’ll dive deep into the tactics that can help you gain more views on TikTok. By the end of this, you'll know exactly what to do to elevate your TikTok game.

1. The Power of the First Three Seconds

One of the biggest mistakes TikTokers make is thinking they have time to captivate their audience. You don’t. TikTok is a fast-paced environment where users scroll through content quickly. If your video doesn’t grab their attention in the first three seconds, they’ll move on.

So, how do you ensure you make those seconds count? Start with a hook. Ask an intriguing question, present a funny or shocking moment, or show something visually interesting right from the start. The goal is to get viewers to stop scrolling and invest in watching the full video.

2. Leverage Trending Sounds and Hashtags

The TikTok algorithm heavily favors content that aligns with current trends. Jumping on trending sounds and hashtags is an easy way to get more views. When you use a trending sound or hashtag, your video is more likely to appear in the "For You" page, which is the holy grail for exposure on TikTok.

But here’s the catch: don’t just blindly follow every trend. Be selective and choose trends that align with your content or brand. TikTok viewers can spot a trend chaser from a mile away, and forced trends rarely perform well. Use trends as a way to add your unique twist to something popular.

3. Create Shareable Content

TikTok’s strength lies in its viral nature. One of the main ways a video goes viral is through shares. If people are sharing your video, TikTok’s algorithm takes notice and pushes it out to even more viewers. So how do you create shareable content?

Think about what makes people want to share a video. Is it funny? Is it relatable? Does it offer value, like a life hack or useful tip? Or maybe it sparks a strong emotion. Videos that evoke emotion—whether it’s laughter, nostalgia, or surprise—are more likely to be shared.

4. Consistency is Key

Posting consistently is one of the most straightforward strategies for gaining more views on TikTok. The platform rewards creators who post regularly with more exposure. Aim to post at least once a day. The more content you create, the more opportunities you have to land on the “For You” page and gain new followers.

But consistency doesn’t just mean posting frequently; it also means keeping a consistent theme or niche. While it’s tempting to experiment with different types of content, TikTok tends to favor accounts that are focused. If you’re known for funny skits, sticking to that format can help you build a loyal following that knows what to expect from you.

5. Engage with Your Audience

Many TikTok creators make the mistake of thinking their job is done once they’ve posted a video. But engagement is key to TikTok success. Reply to comments on your videos, engage with other creators’ content, and foster a sense of community within your following.

Engagement tells the TikTok algorithm that people are not only watching your content, but they’re also interacting with it. The more engagement you get, the more likely TikTok is to show your video to others.

6. Use TikTok’s Editing Tools

TikTok’s built-in editing tools are there for a reason. Using these tools can increase your chances of being featured on the “For You” page. The platform wants to promote videos that use its features, whether that’s text overlays, filters, or effects.

Plus, TikTok’s editing tools are designed to keep users engaged. A well-edited video that uses transitions, quick cuts, and visual effects will hold viewers' attention much longer than a video with no editing.

7. Post at Peak Times

Timing is everything on TikTok. While the platform doesn’t have a set schedule that works for everyone, you can use TikTok Analytics (available to Pro accounts) to find out when your audience is most active. Posting when your audience is online gives your video a better chance of being seen and shared.

Generally speaking, late afternoon and evenings tend to be the most active times on TikTok, but it varies by niche and audience.

8. Collaborate with Other Creators

Collaboration is a great way to introduce your content to a new audience. When you collaborate with another TikToker, you get access to their followers, many of whom may not have seen your content otherwise. Duets, stitches, and challenges are easy ways to collaborate on TikTok without needing to be in the same location as another creator.

9. Be Authentic

TikTok users can spot inauthenticity from a mile away. People want to connect with real individuals, not overly polished, corporate content. So, if you’re a brand or influencer, don’t be afraid to show your personality, quirks, and behind-the-scenes moments.

Authenticity breeds trust, and trust breeds followers and engagement. When people feel like they know you, they’re more likely to engage with and share your content.

10. Understand the Algorithm

While the TikTok algorithm may seem mysterious, there are some clear factors that influence whether or not your video will be shown to a wider audience. Watch time, completion rate, engagement, and shares are all key metrics the algorithm uses.

TikTok pushes videos that hold viewers' attention for longer periods. This means creating content that keeps people watching until the very end is crucial. Whether it’s using a narrative structure that builds suspense or a call to action at the end of the video, increasing your watch time is essential to getting more views.

Conclusion

Gaining more views on TikTok isn’t just about luck or being in the right place at the right time. It’s about being strategic, understanding how the platform works, and creating content that resonates with your audience. By following the steps outlined above, you’ll be well on your way to increasing your TikTok views and growing your audience.