Can I Use Music on TikTok Business Account?

Using music on TikTok with a business account can be a bit different from using a personal account. TikTok is known for its extensive library of music that users can incorporate into their videos, but there are specific rules when it comes to business accounts.

Differences Between Personal and Business Accounts

Personal accounts have access to a broader range of music, including popular tracks and trending songs. This is because TikTok has secured licenses for these tracks to be used by individuals for personal, non-commercial use. However, business accounts are more limited in their music options due to the commercial nature of these accounts.

Why Are Business Accounts Restricted?

The restrictions on business accounts stem from copyright laws and licensing agreements. When a business uses music in a video, it is considered a commercial use, which typically requires a different type of licensing than personal use. TikTok provides a collection of royalty-free music specifically for business accounts to avoid potential copyright issues.

Available Music Options for Business Accounts

Business accounts have access to TikTok’s Commercial Music Library (CML). This library includes royalty-free music that has been pre-cleared for commercial use on the platform. While the selection in the CML might not include the latest chart-toppers, it offers a variety of genres and styles that can still effectively enhance your content.

How to Access and Use the Commercial Music Library

To access the CML, simply create or edit a video within your TikTok business account. When you reach the music selection screen, you’ll see the option to browse the Commercial Music Library. Using tracks from this library ensures that your content complies with TikTok's guidelines for business accounts.

Consequences of Using Unlicensed Music

If you use music that is not part of the Commercial Music Library, you risk having your content muted, taken down, or even facing legal action. TikTok actively monitors the use of music on its platform to ensure compliance with copyright laws. It’s crucial to use only the music that TikTok has cleared for commercial use to avoid any issues.

Strategies for Creating Engaging Content Without Popular Music

Even with these limitations, there are strategies you can employ to create engaging content:

1. Leverage original sounds: Many brands create their own sounds or music, which can then be reused in multiple videos.
2. Focus on storytelling: The strength of your content can often outweigh the need for popular music. Creative visuals and compelling narratives can capture attention just as effectively.
3. Collaborate with musicians: Partnering with artists who can create custom tracks for your brand can give you unique content that no one else has.

Using User-Generated Content (UGC) with Music

Another way to incorporate popular music is by encouraging your followers to create content using your products or services. User-generated content often falls under personal use, so your audience can use the broader music library, and you can share their content on your business account.

Conclusion

While TikTok business accounts are restricted in their use of popular music, there are still plenty of ways to create engaging and compliant content. By utilizing the Commercial Music Library, creating original sounds, and encouraging user-generated content, your business can thrive on TikTok while staying within the platform's guidelines.