How to Add a Paid Partnership Label on TikTok

If you're looking to collaborate with brands and earn money on TikTok, adding a paid partnership label to your content is a crucial step. This label helps ensure transparency with your audience and complies with platform regulations and advertising standards. Here’s a detailed guide on how to add a paid partnership label to your TikTok videos, along with tips for making the most out of your partnerships.

Understanding Paid Partnerships on TikTok

TikTok, like many social media platforms, has specific guidelines for disclosing sponsored content. The paid partnership label is a feature that allows creators to indicate when their content is sponsored or when they have received compensation from a brand. This helps build trust with your audience and ensures compliance with legal requirements.

Steps to Add a Paid Partnership Label

1. Ensure Your Account Is Set Up for Business

Before you can add a paid partnership label, you need to have a TikTok Pro account, which is necessary for accessing business tools and analytics. If you don’t have a Pro account yet, follow these steps:

• Go to your profile and tap on the three dots in the top right corner to access settings.
• Tap on "Manage account."
• Select "Switch to Pro Account" and choose a category that best fits your content.

2. Create Your Content

Plan and create the content you want to post. Make sure the content aligns with the brand’s message and your audience’s interests. The quality of the content should be high, as it reflects both on you and the brand.

3. Add the Paid Partnership Label

Once you’re ready to post your video, follow these steps to add the paid partnership label:

• Tap on the "+" icon to create a new video.
• Upload or record your video.
• On the post screen, you’ll see an option to “Add a paid partnership label.” Tap on this option.
• Choose the brand or company you’re collaborating with from the list. If the brand is not listed, you may need to enter their details manually or check if they’re registered on TikTok.
• Finish editing your post and add any necessary hashtags, captions, or tags.

4. Publish Your Content

After you’ve added the paid partnership label and completed your post, tap “Post” to publish your content. The label will appear on your video, indicating to your audience that it is a sponsored post.

Best Practices for Paid Partnerships

1. Be Transparent

Always disclose when content is sponsored. This transparency helps build trust with your audience and complies with legal and platform requirements.

2. Maintain Authenticity

Even though your content is sponsored, ensure it remains authentic to your style and voice. Authentic content is more engaging and resonates better with your audience.

3. Follow Platform Guidelines

TikTok has specific guidelines for branded content. Ensure you follow these guidelines to avoid any issues with your account. Check TikTok’s official resources for the latest updates on content policies.

4. Engage with Your Audience

Respond to comments and engage with your audience after posting your sponsored content. This interaction shows that you value their feedback and helps maintain a positive relationship with them.

Common Issues and Troubleshooting

1. The Paid Partnership Label Is Not Appearing

If you don’t see the option to add a paid partnership label, ensure that your account is a Pro account and that you’ve correctly set up the partnership details. Contact TikTok support if you continue to experience issues.

2. The Brand Is Not Listed

If the brand you’re collaborating with is not listed, make sure they are registered on TikTok. You can also contact TikTok support for assistance in adding the brand to the list.

3. Label Placement

If you notice that the paid partnership label is not appearing as expected, review your post settings and ensure that all details are correctly filled out.

Conclusion

Adding a paid partnership label to your TikTok content is a straightforward process that helps you comply with legal requirements and maintain transparency with your audience. By following these steps and best practices, you can effectively manage your sponsored content and build successful partnerships with brands.