Popular Skincare Products on TikTok

TikTok has become a major platform for beauty trends, and skincare is no exception. The app's short-form video format allows influencers and everyday users alike to share their favorite products, skincare routines, and transformative results. Here, we delve into some of the most popular skincare products currently trending on TikTok, exploring their key features, benefits, and why they have captured the attention of the TikTok community.

1. The Ordinary Niacinamide 10% + Zinc 1%

Key Features:

• Niacinamide (Vitamin B3): Helps to reduce the appearance of blemishes and congestion.
• Zinc: Regulates sebum production and has anti-inflammatory properties.
• Affordable Price Point: Known for providing high-quality ingredients at a budget-friendly price.

Benefits:

• Minimizes pores and improves skin texture.
• Balances oil production, making it suitable for oily and combination skin types.
• Reduces redness and irritation.

Why It's Popular: The Ordinary’s Niacinamide has become a favorite due to its efficacy and accessibility. TikTok users love its ability to improve skin clarity and texture without breaking the bank. The product’s straightforward ingredient list and visible results make it a staple in many skincare routines shared on the platform.

2. CeraVe Hydrating Cleanser

Key Features:

• Ceramides: Essential for restoring and maintaining the skin’s natural barrier.
• Hyaluronic Acid: Provides hydration without leaving the skin feeling greasy.
• Fragrance-Free Formula: Suitable for sensitive skin.

Benefits:

• Gently cleanses without stripping moisture.
• Helps to calm and soothe the skin.
• Non-foaming, making it ideal for dry and sensitive skin types.

Why It's Popular: CeraVe’s Hydrating Cleanser is praised for its gentle formula that cleanses without disrupting the skin barrier. TikTok users appreciate its effectiveness in maintaining hydration while cleansing, making it a go-to for those with sensitive or dry skin. Its dermatologist-backed reputation adds to its appeal.

3. Glow Recipe Watermelon Glow Niacinamide Dew Drops

Key Features:

• Watermelon Extract: Rich in antioxidants and vitamins for a hydrating boost.
• Niacinamide: Brightens and evens out skin tone.
• Lightweight Texture: Can be used as a serum or highlighter.

Benefits:

• Provides a dewy, radiant finish to the skin.
• Brightens and smooths the complexion.
• Hydrates and plumps the skin for a fresh look.

Why It's Popular: Glow Recipe’s Dew Drops have gained attention for their unique and visually appealing formula. TikTok influencers highlight their radiant, glowing finish and how they can be used both as a serum and a highlighter. The product’s aesthetic appeal and effective results make it a favorite among users seeking a luminous complexion.

4. La Roche-Posay Effaclar Duo Acne Treatment

Key Features:

• Salicylic Acid: Helps to exfoliate and clear out pores.
• Niacinamide: Reduces inflammation and redness.
• Micro-exfoliating LHA: Provides gentle exfoliation for smoother skin.

Benefits:

• Targets acne and reduces the appearance of blemishes.
• Helps to clear pores and reduce excess oil.
• Soothes irritated skin and reduces redness.

Why It's Popular: La Roche-Posay’s Effaclar Duo is celebrated for its powerful acne-fighting ingredients. TikTok users appreciate its effectiveness in treating and preventing breakouts, making it a top choice for those struggling with acne. The combination of salicylic acid and niacinamide provides a comprehensive approach to clearer skin.

5. Skinceuticals C E Ferulic

Key Features:

• Vitamin C: Provides antioxidant protection and brightens the skin.
• Vitamin E: Enhances the antioxidant benefits and moisturizes the skin.
• Ferulic Acid: Stabilizes the vitamins and enhances their effectiveness.

Benefits:

• Brightens and evens out skin tone.
• Provides powerful antioxidant protection against environmental damage.
• Improves the appearance of fine lines and wrinkles.

Why It's Popular: Skinceuticals’ C E Ferulic has become a TikTok sensation due to its reputation as a top-tier vitamin C serum. Users rave about its ability to deliver visible results, including brighter skin and reduced signs of aging. The product’s high-quality formulation and proven effectiveness make it a must-have in many skincare routines featured on the platform.

6. Paula’s Choice BHA Liquid Exfoliant

Key Features:

• Salicylic Acid: Exfoliates the skin’s surface and clears pores.
• Green Tea Extract: Provides antioxidant protection and soothes the skin.
• Non-Acidic Formula: Gentle enough for daily use.

Benefits:

• Helps to reduce blackheads and whiteheads.
• Improves skin texture and tone.
• Minimizes the appearance of pores.

Why It's Popular: Paula’s Choice BHA Liquid Exfoliant is frequently highlighted on TikTok for its efficacy in addressing acne and improving skin texture. Its gentle yet effective formula appeals to users looking for a reliable exfoliant that delivers noticeable results without causing irritation.

7. Drunk Elephant Protini Polypeptide Cream

Key Features:

• Peptides: Support skin’s natural collagen production.
• Amino Acids: Strengthen the skin’s barrier and improve hydration.
• Squalane: Provides moisturizing benefits and enhances skin elasticity.

Benefits:

• Firms and plumps the skin.
• Enhances overall skin texture and hydration.
• Reduces the appearance of fine lines and wrinkles.

Why It's Popular: Drunk Elephant’s Protini Polypeptide Cream is celebrated for its luxurious texture and comprehensive anti-aging benefits. TikTok users appreciate its ability to provide immediate hydration while also supporting long-term skin health. Its emphasis on peptides and amino acids aligns with current skincare trends focusing on skin barrier support and elasticity.

8. Bioderma Sensibio H2O Micellar Water

Key Features:

• Micelles: Attract and remove impurities and makeup.
• Fragrance-Free: Suitable for sensitive skin.
• Hydrating Formula: Maintains skin’s moisture balance.

Benefits:

• Gently cleanses and removes makeup without irritation.
• Calms and soothes the skin.
• Ideal for sensitive skin types.

Why It's Popular: Bioderma Sensibio H2O is a favorite among TikTok users for its effectiveness as a gentle yet thorough makeup remover. Its reputation for being suitable for sensitive skin and its hydrating properties make it a top choice for those looking for a reliable micellar water.

9. Tatcha The Dewy Skin Cream

Key Features:

• Japanese Purple Rice: Rich in antioxidants and moisture-boosting properties.
• Hyaluronic Acid: Provides deep hydration.
• Rich Cream Texture: Provides a dewy finish.

Benefits:

• Hydrates and nourishes the skin.
• Provides a radiant and dewy finish.
• Improves skin texture and elasticity.

Why It's Popular: Tatcha’s Dewy Skin Cream has garnered attention on TikTok for its luxurious feel and radiant finish. Users love the rich, hydrating formula that leaves the skin looking dewy and fresh. Its high-quality ingredients and the luxurious experience it provides contribute to its popularity.

10. Kiehl’s Ultra Facial Cream

Key Features:

• Glacial Glycoprotein: Helps to protect against harsh environmental conditions.
• Squalane: Provides moisturizing benefits and maintains skin hydration.
• Non-Greasy Formula: Suitable for all skin types.

Benefits:

• Provides long-lasting hydration.
• Protects against environmental stressors.
• Leaves the skin feeling soft and smooth.

Why It's Popular: Kiehl’s Ultra Facial Cream is favored on TikTok for its ability to provide consistent and effective hydration. Its non-greasy formula and protective benefits make it a versatile choice for a wide range of skin types, making it a staple in many users’ skincare routines.